Moving Your Shopify Store to GA4
What Does It Really Mean?
Google is sunsetting the Universal Analytics (UA) branch of its Google Analytics software, and the question marks are endless.
Got a question about GA4 for the experts? Drop it here!
We gathered the finest minds in ecommerce analytics to tackle these important questions:
- What does this change really mean for Shopify merchants
- When’s the best time to make the switch
- What are the benefits GA4 offers ecommerce
And GA4 best setup practices, tips, and hacks.
Got a question about GA4 for the experts? Drop it here!
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Edward Upton
Founder & CEO

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Katharine Mckee
Founder & CEO

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Jonathan Halbrecht
Co-Founder & CPO
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