What do you write in the subject line of an e-commerce email?

Asked 2 years ago

In ecommerce, one of the main things to focus on is one's presence on online platforms and being able to make use of all the available marketing tools. I want to get into email marketing for my online business as part of my digital marketing strategy. Any tips on how to write a good quality email with an effective subject line?

Email marketing campaigns

Marketing

Email subject line

Elias Chapman

Monday, March 21, 2022

One should not ignore the importance of crafting eye-catchy subject lines in their emails. Here are a few tips for writing a compelling subject line:
Include curiosity in your subject line-use questions to gain their attention.
Personalize your content in the subject line.
Create a sense of urgency.
Keep it short and catchy.
Make use of action-oriented verbs.
Address the pain point of your customer.
Include phrases to make them feel special-like 'an offer specially for you."
Avoid usage of ALL CAPS or too many exclamation marks.