What do you write in the subject line of an e-commerce email?

Asked 8 months ago

In ecommerce, one of the main things to focus on is one's presence on online platforms and being able to make use of all the available marketing tools. I want to get into email marketing for my online business as part of my digital marketing strategy. Any tips on how to write a good quality email with an effective subject line?

Elias Chapman

Monday, March 21, 2022

One should not ignore the importance of crafting eye-catchy subject lines in their emails. Here are a few tips for writing a compelling subject line:

  1. Include curiosity in your subject line-use questions to gain their attention.
  2. Personalize your content in the subject line.
  3. Create a sense of urgency.
  4. Keep it short and catchy.
  5. Make use of action-oriented verbs.
  6. Address the pain point of your customer.
  7. Include phrases to make them feel special-like 'an offer specially for you."
  8. Avoid usage of ALL CAPS or too many exclamation marks.




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