What do you write in the subject line of an e-commerce email?

Asked 2 years ago

In ecommerce, one of the main things to focus on is one's presence on online platforms and being able to make use of all the available marketing tools. I want to get into email marketing for my online business as part of my digital marketing strategy. Any tips on how to write a good quality email with an effective subject line?

Email marketing campaigns
Email subject line
Email subject line

Elias Chapman

Monday, March 21, 2022

One should not ignore the importance of crafting eye-catchy subject lines in their emails. Here are a few tips for writing a compelling subject line:

  1. Include curiosity in your subject line-use questions to gain their attention.
  2. Personalize your content in the subject line.
  3. Create a sense of urgency.
  4. Keep it short and catchy.
  5. Make use of action-oriented verbs.
  6. Address the pain point of your customer.
  7. Include phrases to make them feel special-like 'an offer specially for you."
  8. Avoid usage of ALL CAPS or too many exclamation marks.

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