How is the subscriber growth rate calculated?

Asked 4 months ago

Hi, how do I calculate my subscription growth rate, and what would be considered a high growth rate and a low one?

Theodore Bernard

Tuesday, May 17, 2022

The list growth rate is the eCommerce metric used to track how rapidly your list expands. You can calculate it by subtracting the number of unsubscribes from the number of new subscribers, dividing by the total number of email addresses on your list, and multiplying by 100.

Mathematically, it can be written as:

[(New Subscribers- Subscribers)/Total subscribers] X 100= List growth rate

It's normal for some subscribers to leave but focus on keeping this ratio low and finding new loyal subscribers.

Abeeha Qasmi

Monday, May 30, 2022

Subscriber growth rate or customer growth rate measures the percentage increment of the application's account base in a specific duration.

The formula for calculating subscriber growth rate is as follows:

Subscriber Growth Rate = [(Total New Subscribers - Total Unsubscribers or Spam Complaints) / Total Old Subscribers] X 100

For instance, a company had 100 subscribers last month, 0 unsubscribers, and 150 subscribers at the end of the current month. The subscriber growth rate will be 50%.

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