How do you know if a customer is repeated?

Asked 4 months ago

Hey peeps, I've been using Google Analytics to see how my store is doing. However, I've become a bit stuck. I'm not sure how I'm supposed to know if a customer is repeated or not? Then, how do I work out the customer return rate?

German Brandt

Tuesday, May 17, 2022

You can calculate the customer repeat rate, eCommerce metric in two ways:

  1. Repeat customers / Number of total customers x 100 = Customer Repeat Rate
  2. To make it specific, use the following formula: Total of repeat customers who purchased 2+ times / Total number of customers who have purchased 1+ times x 100 = Customer Repeat Rate

A reasonable customer repeat rate falls between 20-40 percent. Repeat customers are loyal customers; they spread your word and help increase sales.

Abeeha Qasmi

Sunday, May 29, 2022

Various data analytics apps and plugins allow you to track customers' and site-visitors data. This data then helps you identify a repeat customer.

You can use Blyp to get 360° insights into your eCommerce and customer data. This app goes beyond the dashboard to gauge your store performance based on real data instead of assumptions. With Blyp, you also enjoy data-driven actionable tips that level up your game and become invincible in no time.

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