Can Google Analytics track purchases?

Asked 4 months ago

Is it possible to draw a purchase report of my Shopify store from Google Analytics?

Kolton Rodriguez

Saturday, June 04, 2022

You can find the 'Time to Purchase" report in the Ecommerce Conversions menu. It will be only available to you if you have set the Google Analytics Ecommerce configuration to "Standard Ecommerce."

The Time to Purchase Report is one of Google Analytics' numerous eCommerce-specific reports. It tells how long your clientele takes to initiate a purchase after finding your website.

Abeeha Qasmi

Wednesday, June 22, 2022

Yes, Google Analytics can track purchases. You'll need to set up eCommerce metric for tracking in your Google Analytics account and add purchase data to your tracking code. Once you've done this, you'll be able to see data on purchases made on your site, including the number of items purchased, the total value of the purchase, and the average order value. You can also use Google Analytics to track specific items purchased and where customers came from before purchasing on your site.

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