Why is tracking conversions in Google Analytics important?

Asked 2 years ago

I understand that it's important for my business that people take actions on my website that result in sales like clicking on ads and purchasing products, but there's one thing I'm confused about: Why is it important to track these conversions from clicks to sales? Is tracking these conversion really necessary?

Calculate conversion rate
Conversion tracking
Google analytics
Conversions in google analytics

Kelvin Ellison

Tuesday, May 31, 2022

Conversion is a significant KPI of a business's performance and efficiency. A low conversion rate means that the customers discovered your website and were interested enough to click on the link. Unfortunately, the sales page wasn't effective enough to persuade them to buy your product or services. With this result, you know that you need to focus on your sales page and revamp it for better results.

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