Why do I need to create an audit of my Universal Analytics property?
Asked a year ago
I need to make the switch to Google Analytics 4 as soon as possible before Universal Analytics is phased out forever. In order to make this migration, I have read about how I need to create an audit of my Universal Analytics property. Please can someone help me understand why this is a necessary part of the process?
Sunday, July 31, 2022
A thorough analytics audit is critical to ensure optimal data performance and an efficient database management system. Conducting the audit of your UA property will help you:
- Identify inaccuracies in the data
- Delete duplicate data
- Get precise results
- Observe the data trends
- Get detailed insights into your business
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