Why do I need to create an audit of my Universal Analytics property?

Asked a month ago

I need to make the switch to Google Analytics 4 as soon as possible before Universal Analytics is phased out forever. In order to make this migration, I have read about how I need to create an audit of my Universal Analytics property. Please can someone help me understand why this is a necessary part of the process?

Carey Briggs

Sunday, July 31, 2022

A thorough analytics audit is critical to ensure optimal data performance and an efficient database management system. Conducting the audit of your UA property will help you:

  • Identify inaccuracies in the data
  • Delete duplicate data
  • Get precise results
  • Observe the data trends
  • Get detailed insights into your business

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