What is the best Google analytics attribution model?

Asked a month ago

Hey! So I have just noticed that there are multiple different analytics attribution models on Google analytics and I don't know what is best. I see its currently using the last-click attribution model, is this ok? Can anyone suggest anything better?

Mason Cruz

Sunday, May 29, 2022

All of the Google Analytics attribution models are great. It all comes down to your primary goal. Various marketing campaigns use different models and strategies to reach their end goal effectively and efficiently.

Last-click attribution model shows the conversion on the last click of the advertisement. In this strategy, we ignore the clicks a visitor made to reach that last link or button.

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