What is MCF Channel Grouping?

Asked 2 years ago

Could someone explain to me what this is and how it works in Google Analytics?

Mfc channel
Mfc channel grouping
Google analytics

Abeeha Qasmi

Thursday, November 25, 2021

MCF (Multi-Channel Funnels) Channel Grouping is a preset or customized label group corresponding to the channel(s) of traffic that you wish to display in your reports. These channel labels include Display, Paid Search, Other Advertising, Organic Search, Social Network, Referral, Email, Direct, etc.

  1. You can make a custom MCF Channel Grouping by either of the two methods:
  2. Edit the template of the default MCF Channel Grouping.
  3. Use the MCF report and create a new Channel Grouping for a start.

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