What is good year-over-year growth?

Asked 9 months ago

I've had my e-commerce business running for almost 2 years, and while I've learned a lot, there's always something new around the corner. I've been looking at what the YOY growth metric is and how to calculate it, but what is considered a good growth rate?

Devon Irwin

Friday, January 14, 2022

Year over year growth is an analytical way of assessing your e-commerce business's growth over a fiscal year. It is considered pivotal for any company to perform YOY growth calculations to analyze the maturation of the business deliberately and thoroughly using real-time figures. This metric also allows you to look at the bigger picture by eliminating any seasonal or monthly effects that may have occurred.

Abeeha Qasmi

Thursday, July 21, 2022

Giving a number without knowing your eCommerce business in detail will be inaccurate. The number that works for one company might be irrelevant to your business. Experts consider 15% to 45% as a good year-over-year (YOY) growth rate. You can calculate the YOY growth rate for the companies in the market for at least two years. Also, observe your KPIs to decide if your company is heading in the right direction.

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