What is an e-commerce marketing analytics software?

Asked 2 years ago

I'm starting up my own online business and I realize that I somehow need to measure the performance of my e-commerce store. A performance analytical tool is what I'm after, but I've come across a whole lot of different analytical softwares. Specifically, a marketing analytics software. What is it and what role does it play in an online store?

Analytics tools
Ecommerce analytics
E-commerce marketing analytics

Abeeha Qasmi

Sunday, December 12, 2021

An E-commerce marketing analytics software allows marketers to get a brief overview of their ad campaigns. It tracks different KPIs and gives you an overall view of the good, the bad, and the evil parts of your marketing strategies. It gathers data from multiple channels and generates reports that are easy to comprehend. It is easily accessible and summarizes the most relevant data on one dashboard.

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