Should you map Universal Analytics custom events to GA4 for your Shopify store?

Asked 2 years ago

I am feeling a lot of pressure as I am migrating from Universal Analytics to Google Analytics 4. I was advised that I need to translate my page views and events into the GA4 schema. Will I need to map my UA custom events to GA4 in order for a smooth migration to happen?

Universal analytics
Google analytics 4
Shopify store

Alexander Mason

Sunday, July 31, 2022

Generally, you don't need to map Universal Analytics (UA) custom events for a smooth migration to Google Analytics 4. The migration can be smooth without mapping out the custom events separately. You can look for matching enhanced measurement events, automatically collected events, and matching recommended events to find similar events that don't require manual mapping. If there's an event that the recommended use-cases don't apply for, create your own custom event.

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