Should I set up my UA goals as conversions in GA4 when I plan to migrate?

Asked 2 years ago

I plan on migrating from Universal Analytics to Google Analytics 4. I have several goals that I set up through UA for my Shopify store, and I'm worried that these goals won't translate.

Google analytics 4
Universal analytics

Elliot Stafford

Tuesday, August 09, 2022

Migration of goals from UA to GA4 is easy and obligatory. The GA4 offers a unique conversions tab for UA goals:

  1. Head on to the Accounts tab.
  2. Open the Property Tab and select Setup Assistant.
  3. Click on conversions and select your UA goals and import them from there.

The conversions will be recreated, so you won't have to worry about the translation.

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