Should I reconnect my Google product links when I migrate to GA4?

Asked 2 years ago

My Shopify business partner and I plan on migrating from Universal Analytics to Google Analytics 4. However, we don't know what will happen with our Google product links after we make the migration. Will we have to reconnect these links to a new GA4 property?

Google analytics 4
Google product links

Jeremy Levy

Saturday, August 06, 2022

Yes! It is necessary to reconnect your product links to your new GA4 properties. Find your product links at the top level of the property admin navigation, choose the Google product you use, and connect your new GA4 property. Besides, you can have your Google properties connected to multiple GA properties. Hence, dismissing your existing Universal Analytics product links to connect GA4 is no longer necessary.

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