Is it free to migrate and use Google Analytics 4 for Shopify?

Asked 2 months ago

I don't know where to get started on Google Analytics 4. I don't have any experience with data migrations either, so the move away from Universal Analytics to GA4 is making me feel nervous. Will there be a charge to migrate from Universal Analytics to GA4? Additionally, will we have to pay to use GA4? Please help!

Devon Irwin

Sunday, July 31, 2022

Yes! You can migrate from Universal Analytics to Google Analytics 4 (GA4) for free. GA4 is available to everyone without any fees or hidden costs. However, there is a premium program available with upgraded features and services. Standard GA4 (the free version) can be upgraded to GA4 360 (the paid version) at €135,000 annually. You can even integrate Big Query with GA4 at €2 per month and then follow the pay-as-you-use model.

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