How do I see referral sources in Google Analytics 4?

Asked 2 years ago

So, I've built a referral program for my business, and I now need to see how this program is actually doing and whether it makes any difference. I use GA 4, do you know where to find the referral sources?

Google analytics
Referral urls
Referral traffic
Referring urls

Alexander Mason

Thursday, May 19, 2022

Follow these simple steps to view your referral URLs in Google Analytics:

  1. To see referral URLs, first sign in to Google Analytics.
  2. Select the website for which you want to check the referral URLs.
  3. Click on Acquisition, press Traffic Acquisition and scroll down to view the table.
  4. The table will show you traffic from all the mediums/sources.
  5. Narrow it down to view the referring URLs by typing "referral" in the search bar.


Jonathan Halbrecht

Jonathan Halbrecht

Friday, June 03, 2022

Tracking your referral sources helps you identify which business channels bring the most traffic to your site. In Google Analytics 4, you can easily access your referral traffic by following these 4 simple steps:

  1. Sign in to your Google Analytics 4 account.
  2. Under the acquisition, select traffic acquisition.
  3. Scroll down, and you will see all your sources/mediums.
  4. Next, type 'referral' on the search bar, and it will show you traffic only from the referral sources.
Toms Jordans

Toms Jordans

Monday, September 26, 2022

OK that way you can find out total count, but how to see what you have under those Referral? In GA3 yu coud see exact what comes from what ref. here it's just solid number of total score

Jack Epner

Jack Epner

Monday, December 12, 2022


Is there seriously no way to find out which URLs are referring in GA4!? Talk about a downgrade...


Destiny H

Destiny H

Wednesday, January 04, 2023

@Jack Epner...

From what I can see out of the box, no. :( I was able to generate a report by creating the following. Here's how to do it:

  1. Explore > Blank Exploration > Under Variables Under Dimensions select page referrer Under metrics select total users, new users, bounce rate, etc.
  2. Under Tab Settings Drag page referrer to Rows Drag all metrics to Values

Hope this helps!!

- Destiny


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