Does Google Analytics display net or gross revenue?

Asked 2 years ago

When you look at the revenue reported in Google Analytics, is it shown as net or gross?

Net revenue
Gross revenue
Google analytics metrics

Abeeha Qasmi

Thursday, November 25, 2021

Formerly, Google Analytics used to report gross revenue. However, as of April 1, 2021, it shows net revenues. To ensure their smooth transition, Google introduced a few temporary gross revenue metrics like Ad server CPC, CPM, CPD, and vCPM. They will remain available until April 2022. Some important net revenue metrics include total CPM, CPC, CPD, vCPM, and average eCPM.

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