Can you create Google Analytics 4 properties for Shopify using Universal Analytics properties?

Asked 3 months ago

I have found it really challenging to set up Google Analytics 4 properties for my Shopify store. The 15 different property configuration options confuse me. In particular, I don't understand the different data streams active in a GA4 property, nor how to modify and create events. Is there any way that I can use Universal Analytics properties to create Google Analytics 4 properties?

Grover Carney

Sunday, July 31, 2022

GA4 has become the default property type, and you must get the hang of it before Google completely banishes GA3. As long as GA3 is available, you can create Universal Analytics properties by following these 10 steps guide:

  1. Go to Admin of your Google Analytics property.
  2. Click Create Property.
  3. Enter the property name, your currency, and your time zone.
  4. Click Show Advanced Options.
  5. Click the toggle for "Create a universal analyst property".
  6. Enter your website URL.
  7. Scroll down and select "Create both a Google Analytics 4 and a Universal Property."
  8. Enable the Enhanced measurement feature for GA4. Now, the GA4 property will track analytics like file downloads, outbound links, clicks, scroll links, and other events.
  9. Click Next.
  10. Answer the listed questions and click Create.




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