Are sessions and users the same in Google Analytics?

Asked 5 months ago

Hi dropshippers, do you track your customers and analyze using sessions or users on Google Analytics? They seem like they're the same to me, is there a fundamental difference?

Zaid Melendez

Saturday, May 07, 2022

Users and Sessions are both essential metrics in determining the performance of your pages and website. However, their significance is circumstantial and highly correlates with the fact under consideration.

Sessions help to evaluate the overall engagement of your pages—conversely, New vs. Returning User reports give you better insights into the progress of your ad campaigns. The Returning user report also allows you to see what makes your visitors come back for more.

Abeeha Qasmi

Monday, May 30, 2022

In Google Analytics, a session refers to a group of users' interactions on your site in a given period. A single session may include multiple actions by the user, like social interaction, e-commerce transactions, and multiple page views.

Users, in contrast, refer to individuals that visit your site in a given time frame. In Google Analytics, the term "user" is used for both unique and returning visitors.

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