Which analytics metrics are the best for product success?

Asked a year ago

I'm new to using Google Analytics and I'm trying to find the best metrics to analyze properly. Which metrics should I be looking at that can show me the success of my products? Thanks!


Gonzalo Aguilar

Tuesday, June 07, 2022

The most relevant metrics depend on your product, target customers, and the overall campaign. For example, Daily Active Users (DAU) and Monthly Active Users (MAU) are vital if your product is available on a Social media platform like Facebook or Instagram. This metric can be less important if you sell a one-time course to your customers. Although you can still track your product success through these basic metrics:

  1. Conversion Rate
  2. New Customer Growth Rate
  3. Customer Churn
  4. Trending Products
  5. Cost per Customer Acquisition

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