What is a website sales funnel?

Asked a year ago

Hi all, I'm new to building an e-commerce business and have just started working on my website. I was told I would need t set up a website funnel, but I really don't know what that means. What is a website funnel, and where do I even begin to incorporate it in my website?

Elias Chapman

Monday, May 02, 2022

A sales funnel analysis is a sequel of steps that attracts viewers and leads them towards purchase decisions. It consists of several pages: a landing page, pricing page, cart page, confirmation page, and a thank you page. It differs from a website because it directs traffic through a sequence of steps towards the end goal - making a purchase. The best sales funnel example is Netflix, which has clear and understandable stages leading website visitors to subscriptions.

Abeeha Qasmi

Monday, May 30, 2022

Website sales funnel (also known as conversion or sales/marketing funnel) is the process of attracting potential buyers to your website and directing them to take the desired action. The action can include macro (make a purchase) and micro conversion (signing up for an email newsletter) goals. Creating a successful sales funnel is essential for the success of marketing strategies. A simple sales funnel is based on four steps of AIDA: Attention, Interest, Desire, and Action.

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