What is a bounce rate in product analytics?

Asked 4 months ago

I keep seeing "bounce rate" spoken about in product analytics and I don't understand what this is. Can someone please explain it to me in relation to product analytics and e-commerce? Thanks!

Gonzalo Aguilar

Monday, June 13, 2022

Bounce rate means that the visitors bounce off your website without taking action. In the context of product analytics, bounce rate indicates that a potential customer didn't take the desired action and backed off from your product listing page. As visitors visit your website, your product listing fails to impress them to stick around and convert.

A high bounce rate might indicate that something about your product is off; it could be your pricing, promotional strategy, product positioning, placement, or even the product itself. A high bounce rate is not preferable and signifies that you must improve some aspects of your website.

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