What are the most important metrics to track in product analytics?

Asked 18 days ago

I have just opened my own e-commerce business and things are moving very quickly! I am a one man team and am learning how to do things on my own. I am at a stage where I need to start performing product analytics. What are the most important metrics to track in product analytics? Thanks!

Cullen Chung

Monday, June 13, 2022

Here are 5 significant metrics to track in product analysis for beginners:

  1. Conversion Rate: The percentage of visitors converted into buyers.
  2. New Customer Growth Rate: As the name suggests, the rate at which you are getting new customers.
  3. Customer Churn: Amount of customers a company lost. It is an essential metric to track, especially for subscription businesses.
  4. Trending Product: Check which products are famous among customers.
  5. Cost per Acquisition: It shows how much your company costs to get a new customer.

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