What are successful product analytics techniques?

Asked 17 days ago

I am struggling to pinpoint what product analytics techniques my e-commerce company should use. I see so many techniques like trend analysis, journey analysis, and attribution analysis. Which technique is the most successful? Or is a combination of techniques? Please help!

Enrique May

Wednesday, June 22, 2022

All those product analytics techniques, trend analysis, journey analysis, and attribution analysis are a significant part of the relevant frameworks. To decide which is best for you requires observation and critical thinking. It depends on your goal. One of them can be a good choice for you, or a mixture of all these techniques can be your breakthrough framework; it depends on your unique needs. I recommend trying A/B testing to find the best working frameworks for your company and customer needs.

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