Should I use Google Search Console or Google Analytics for website performance metrics?

Asked 4 months ago

I want to analyze the performance of my website from November 2021 to April 2022. Should I use Google Search Console or Google Analytics? Which one will give me better metrics to analyze

Mason Cruz

Tuesday, May 31, 2022

The answer is subjective to what you need to analyze. Google Search Console (GCS) is search engine-oriented. It will show you the results for:

  1. Click-Through Rates (CTRs).
  2. Website Impressions.
  3. Inbound and Outbound Links.
  4. HTML problems.

On the contrary, Google Analytics is user-oriented. It will show you metrics that indicate how the visitor behaves on your site, such as:

  1. Bounce Rate.
  2. Average Time on Website.
  3. Total Site Traffic.
  4. Visitor Demographics (age, gender, location).

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