Is the drop-off rate the same as the bounce rate?
Asked 2 years ago
Is there a difference between the two terms, or do they refer to the same thing on Google Analytics?
Thursday, January 13, 2022
The drop-off rate is often confused with the bounce rate because both estimate the percentage of sessions that ended on a webpage. A site's "funnel" follows traffic through drop-off rate is the percentage of exits from a page regardless of their prior activity on the webpage. On the contrary, bounce rate is the percentage of single-engagement sessions and is recorded only when a viewer exits from the page they landed on.
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