Is the drop-off rate the same as the bounce rate?

Asked 2 years ago

Is there a difference between the two terms, or do they refer to the same thing on Google Analytics?

Drop-off rate
Google analytics
Sales funnel journey
Drop-off rate

Steve Wilkinson

Thursday, January 13, 2022

The drop-off rate is often confused with the bounce rate because both estimate the percentage of sessions that ended on a webpage. A site's "funnel" follows traffic through drop-off rate is the percentage of exits from a page regardless of their prior activity on the webpage. On the contrary, bounce rate is the percentage of single-engagement sessions and is recorded only when a viewer exits from the page they landed on.

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