How is e-commerce sales performance measured?

Asked 5 months ago

Which metrics are important you keep an eye on when running an e-commerce business?

Carey Briggs

Saturday, May 07, 2022

Keep a close eye on the sales of your online store by monitoring the following 5 sales metrics:

  1. Conversion rate: You get the percentage of the audience who purchase from your site hence converts.
  2. AOV (Average Order Value): It determines the cost of an average order.
  3. CLTV (Customer Lifetime Value): It helps you calculate the revenue generated per client during their life.
  4. Cost per acquisition: The money invested to attain new customers.
  5. Cart and checkout abandonment rate: Refers to the number of people who forsake purchase in the final steps.

Abeeha Qasmi

Monday, May 30, 2022

For the healthy and long-lasting success of a business, you need to track and analyze these 3 key KPIs:

  1. Website Traffic: Tracking the source and traffic on your site gives you insight into the preferences and habits of your target audience. To monitor your website traffic, calculate your number of visitors, page views per visitor, lead ratio, etc.
  2. Conversion Rate: It is a healthy conversion rate indicates a highly engaged customer base.
  3. Click-through-rate (CTR): CTR is a key indicator of determining whether the content on your site is engaging enough.




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