How do I interpret product analytics metrics?

Asked 3 months ago

I am new to this e-commerce company and am very confused about product analytics. I don't know how to interpret the metrics on Google Analytics and am in desperate need of help. Can anybody please give me a quick crash course? Thanks in advance!

Jeremy Levy

Saturday, June 18, 2022

Let's go with a quick introduction to the top 4 metrics in product analysis:

  1. Conversion Rate (CR) - It shows how many visitors were converted into customers by buying a product.
  2. Click-Through Rate (CTR) - The percentage of visitors who click the link to reach a different page.
  3. Cost Per Acquisition (CPA) - Average cost for acquiring a new customer.
  4. Net Promoter Score (NPS) - It shows how likely your customers are to recommend your product to others.

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