How do I interpret product analytics metrics?
Asked 3 months ago
I am new to this e-commerce company and am very confused about product analytics. I don't know how to interpret the metrics on Google Analytics and am in desperate need of help. Can anybody please give me a quick crash course? Thanks in advance!
Saturday, June 18, 2022
Let's go with a quick introduction to the top 4 metrics in product analysis:
- Conversion Rate (CR) - It shows how many visitors were converted into customers by buying a product.
- Click-Through Rate (CTR) - The percentage of visitors who click the link to reach a different page.
- Cost Per Acquisition (CPA) - Average cost for acquiring a new customer.
- Net Promoter Score (NPS) - It shows how likely your customers are to recommend your product to others.
Please follow our Community Guidelines