Does Google Tag Manager include Google Analytics?

Asked 4 months ago

I don't want to have to write any code manually for my website, so I'm very interested in using Google Tag Manager. However, I also still need to use Google Analytics to track user metrics and site performance. Does Google Tag Manager include Google Analytics?

Devon Irwin

Thursday, June 02, 2022

Nope. Google Analytics and Google Tag Manager are two distinct and independent software. They are not a part of each other and can function alone. However, you can use both the software to your advantage together. Track user metrics through Google Analytics and simultaneously maintain your tags with Google Tag Manager. The majority of the E-commerce experts use this method to enhance their business.

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