e-Commerce Analytics Blog

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Google analyticsTransitioning to GA4: A Simple Guide for Shopify MerchantsIntroduction If you're a Shopify merchant, hopefully by now you've heard about Google Analytics 4 (GA4). It's the latest version of Google Analytics, providing advanced tracking and analysis features. By installing GA4 on Shopify, businesses can track their website's performance and gain insights into customer behavior. The new version introduces significant changes to the user interface and data collection, processing, and display, which users of the previous version will need to adapt to. Furthermore, with Google announcing the sunsetting of Universal Analytics starting July 2023, it's essential for Shopify merchants to prepare for the transition to ensure seamless data usage for day-to-day operations. In this guide, we will walk you through the process of installing GA4 on Shopify using Shopify's native integration in just a few simple steps. GA4 for Shopify: Why Make the Switch? Google Analytics has been the go-to tool for understanding website performance and user behavior for many years. With the introduction of GA4, Google aims to offer a more comprehensive and insightful analytics platform, tailored to meet the growing needs of ecommerce businesses. Switching to GA4 for Shopify comes with numerous benefits: Advanced tracking and analysis features: GA4 offers enhanced tracking and analysis features, such as cross-device tracking, better audience segmentation, and funnel analysis. These features enable you to gain a deeper understanding of your marketing strategy's performance as well as your customers' behavior and make data-driven decisions for your business.Continuity - Sunsetting of Universal Analytics (GA3): As mentioned earlier, Google has announced the sunsetting of Universal Analytics (GA3) starting July 2023. Transitioning to GA4 before the deadline ensures continuity in data collection and analysis, preventing any disruptions to your business operations.Integration with other Google services: GA4 seamlessly integrates with other Google services, such as Google Ads and Google Search Console, making it easier to manage your marketing efforts in one place.Improved privacy and data protection: GA4 is designed to be more privacy-centric, ensuring compliance with current and future privacy regulations. This is particularly important for Shopify merchants as they handle sensitive customer information. Given these advantages, it's evident that transitioning to GA4 for Shopify is a must for businesses aiming to stay ahead in the competitive ecommerce landscape. Google Analytics Shopify Setup: A Step-by-Step Guide to GA4 Integration Follow this step-by-step guide to set up GA4 on your Shopify store using Shopify's native integration: Step 1: Prepare Your Google Analytics Account To begin the Google Analytics Shopify setup, ensure you have a Google Analytics account with a GA4 property and data stream ready to use. If you already have everything set up, you can skip this step. Otherwise, follow this guide to create a new Google Analytics property for your Shopify store before proceeding. Step 2: Locate Google's Channel/App in Shopify's Admin Panel To set up GA4 for Shopify, navigate to your "Online" channel, click "Preferences," scroll down to the Google Analytics section, and click the "Manage Pixel" button. Alternatively, search for the Google app in the app search bar and install it on your store. Need a shortcut? Here is Google's app page on Shopify's app store Step 3: Connect Your Google Analytics Account Once inside the Google Channel, you'll be asked to connect your Google Account. Click "Connect" under the "Connect your Google Account" section inside Google's channel and approve Google's request for permissions. Step 4: Select Property, Stream, and Connect Choose the desired data stream and click "Connect." If unsure which data stream to use, refer to the GA4 property setup guide for Shopify mentioned above. Step 5: Verify Your Setup To ensure the successful GA4 for Shopify setup, visit the "Real-time" section of your GA4 property in Google Analytics to ensure data is populating. If not, check the data stream setup. This step is crucial to confirm that your Google Analytics Shopify setup is successful and working as intended. If nothing pops up yet, try visiting your own store. Do you see your own data in the Real-time report? If not, check to make sure that you chose the right data stream during setup. Note that there is some lag in processing the data in GA4, so most of the reports won't show any new information for about 24 hours. Make sure you visit it again the next day to make sure everything looks right. You may also want to consider removing the previous version's integration from your store, although these two integrations don't really interfere with each other, so as long as it's still active, you may want to keep both for comparison purposes. That's it! Installing GA4 on Shopify is essential for maintaining valuable insights into customer behavior and website performance. By following this guide, you can smoothly transition from Universal Analytics to GA4 and continue to optimize your store's performance. If you need any further assistance or have questions about the process, don't hesitate to reach out!
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Google analyticsDon't Miss Out: Set Up a Google Analytics 4 (GA4) Property for Your Shopify Store Before Universal Analytics SunsetsAs a Shopify store owner, understanding your customers and their behavior on your website is crucial for optimizing user experience and driving sales. Google Analytics 4 (GA4) is the newest version of the popular analytics tool designed to provide in-depth insights into your online store's performance. Though most people have had the chance to get to know Google Analytics at it's current format (Universal Analytics, aka GA3), few got accustomed to the new version Google launched a couple of years ago. Moreover, since Google intends to sunset GA3 by July 2023, every Shopify operator needs to make sure that their store is properly set up for that change to make sure you aren't missing out on any data or insights. To get ready, first you'll need to make sure that you have a GA4 property ready to be used. In this guide, we'll walk you through the process of opening and setting up a new GA4 property for your Shopify store. Step 1: Create a Google Analytics Account (If you don't already have one) Visit the Google Analytics website at https://analytics.google.com/ and sign in using your Google account.Click on "Start measuring" if you don't have an existing account or "Admin" > "Create Account" if you already have an existing property but want to set up this new property on a new account.Enter a descriptive account name, such as "My Shopify Store," and configure your data sharing settings.Click "Next" to proceed. Step 2: Set Up a New GA4 Property Choose "Create Property" and enter a property name that represents your Shopify store (e.g., "My Online Store").Select the appropriate time zone and currency for your store.Click "Next" to configure the business information.Choose "Website" as the data stream type and enter your Shopify store's URL.Click "Create Stream" to generate your unique tracking code. Step 3: Locate the "G-" Tracking ID After successfully creating your GA4 property, click on "Data Streams" in the left-hand menu of the GA4 property dashboard.In the "Data Streams" section, click on the data stream that you created for your website.On the data stream details page, find the "G-" tracking ID (e.g., G-123456789) located near the top of the page. You will use this tracking ID to integrate GA4 with your Shopify store. Step 4: Customize Your GA4 Property (Optional) You can now explore various GA4 features and reports to gain insights into your Shopify store's performance. Consider setting up custom events, configuring conversion goals, or segmenting your audience to obtain more specific data and make data-driven decisions. More on recommended GA4 set ups in an upcoming post. Next: Setup the integration with Shopify! That's it, you've successfully opened and set up a new Google Analytics 4 property for your Shopify store. The next step is to properly set up Shopify's native GA4 integration through the "Google" channel. Use this powerful tool to analyze your store's performance, understand your customers, and optimize your site for better conversions and user experience. Regularly monitor your GA4 data to make informed decisions and watch your online store grow. Keep an eye for additional GA4 tips for Shopify operators coming soon and as always - feel free to get in touch if you need any help or have any question.
How to Connect Your Shopify Store’s GA to Blyp jonathan halbrecht
Google analyticsHow to Connect Your Shopify Store’s Google Analytics to BlypSo you downloaded Blyp, and now you're ready to conquer the world of data analytics like the top ecommerce dogs. Right on! Before you start enjoying Blyp's insights, I recommend you connect all your Google Analytics accounts. Why is it so important? Google Analytics provides a unique view of how your prospects and customers interact with your website. This is information that you can’t really get anywhere else. And when set up properly, it’s a crucial piece of the puzzle that enables you to optimize all aspects of your ecommerce business (traffic channels, store UI, merchandise mix, etc.). Let's do it together in 5 simple steps: Step 1: Connect Google Analytics There are 2 ways to connect your Google Analytics account with Blyp: Option #1 - Connect Google Analytics after installing Blyp On the Connect your data step, select the Google Analytics component and click Connect data: If you went through the onboarding without connecting GA, you can complete it at any time. Option #2 - Connect Google Analytics from the Blyp app Once in the app, go to your personal details menu and click Integrations. Once on the integration page, go to the Google Analytics component and click Connect now: Step 2: Connect Your Google Account Click Connect Google Analytics. A permissions window pops up, suggesting enabling Blyp to edit management entities and use GA data. The more GA permissions Blyp gets, the richer and more concise the insights we can send you. Important to know: We do not use your store data for anything other than analyzing it. Also, Blyp is a 100% offline app, so our data-crunching won’t affect your site’s speed or performance. Now, click Connect and move to the next phase. Select the account to which the correct Google Analytics property is connected. Now you'll get to this page which asks you whether you allow blyp to edit your Google Analytics management entities and see and download your data: Click Allow and move to the next step. Step 3: Select Google Analytics Account Here you'll find the default Google Analytics account that is associated with your Shopify store listed below: If it's the right one, simply click Next. If not, choose a different Google Analytics account and click Next. If the correct Google Analytics account is not listed, an error message will pop up. Why? Your Google Analytics account might be associated with a different Google account. Simply go back to step 2 and select the correct account. Didn't work? No worries. Contact us, and we will solve it for you 🤓 Step 4: Select the Account Property for our Google Analytics Account Here you'll find the default property that is associated with your Shopify store listed below: If this is the right one, simply click Next. If not, select a different property and click Next. If the correct property account is not listed, an error message will pop up. Why? You most probably need to select a different Google Analytics account. Simply go back to step 3 and select the right one. Again, if you're having trouble connecting the correct property, we're just a click away. Contact us. Step 5: Select Property View A view is simply another layer to look at your data. It enables you to define filters, goals, or any other customization you may need. In fact, when you connect Blyp to your Google Analytics, a Blyp View is automatically created. This view is configured to help run your store analysis. Click Select view, choose the right view in the drop-down below, and click Next: If the correct property view is not listed, an error message will pop up. Why? You most probably need to select a different property. Simply go back to step 4 and select the right one. Have trouble finding the right property? You guessed it :) Contact us for help. And that's it! You're done. Let Blyp Analyze Everything for You Using multiple tools, interfaces, and Shopify apps is far from ideal... We know. That’s why Blyp is designed to monitor and analyze everything, everywhere. Want to connect Blyp to any other tools? Schedule a 1:1 with our architects, and let's start blyping.
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AnalyticsHow to Use Shopify Automated Reports to Boost Efficiency Shopify Reports provide users with a variety of automated reports to analyze conversion rate, average order value, revenue per customer, and other e-commerce metrics to boost sales. You may feel overwhelmed by the amount of information e-commerce reporting and analytics provide. Therefore, this post discusses essential Shopify automated reports and their uses to help you boost your store's efficiency. 7 Essential Shopify Automated Reports for Efficiency-Related Insights The importance of e-commerce performance reporting is vital to analyzing the success of your shop and marketing activities.  Shopify Customer Report Customer reports provide insight into your customers' behavior and preferences that can help you make better decisions about your products and services, identify trends within your customer base, and analyze the effectiveness of your marketing campaigns. You can generate the following types of customer reports: Customers over timeFirst-time vs returning customer salesCustomers by location Shopify Inventory Report One of the most important aspects of running a successful business is maintaining accurate inventory records. You need to keep tabs on inventory levels, turnover rates, and best-sellers to maximize profits. To save money on stock, run more successful promotions and discounts, and keep better books, establish a routine to regularly check the following inventory reports: Sell-through rate by productABC analysis by productPercent of inventory soldDays of inventory remainingMonth-end inventory snapshotMonth-end inventory value Shopify KPI Report For many small businesses, tracking key performance indicators (KPIs) is a crucial part of running a successful online shop. With the help of Shopify KPI reports, you can easily access detailed information about your most important metrics, such as conversion rates, average order value, and store traffic, equipping you to make data-driven decisions. Shopify Order Report Shopify Order Reports help you to analyze your sales performance, including shipment data, fulfillment information, and customer feedback. You can see how many times each item was shipped, what items customers returned, and much more. This report gives you insights into your order volume, shipments, fulfillment, shipping, deliveries, and returns. Shopify Sales Report If you want to know if your retail outlets are profitable, the easiest method to find out is to keep a close watch on sales. Do you need to make adjustments to ensure you reach your monthly sales goals, or are they functioning as expected? Examine the following sales data to gain an accurate picture of how your business(es) and employees are doing: Sales by channelAverage order value over timeSales by billing locationRetail sales by staff at register Shopify Retail Sales Report Apart from general sales, keeping track of each product's and store's sales is also important for retailers. This allows you to determine which items sell well and where you can make improvements. The retail reports provide insight into how much inventory you're ordering versus what you're selling when combined with your inventory data. Your overall sales volume can even help you determine what products are bestsellers. Get data on: Retail sales by point-of-sale locationRetail sales by product typeRetail sales by product variant SKU number Shopify Shipping Report With the shipping report, you'll be able to see what percentage of items shipped via each method, calculate the cost of delivery per item, and export your shipments as .csv files. This allows you to easily identify trends over time and compare different options.  How to Analyze Shopify Automated Reports When conducting your analysis, make sure you know what information you want from your data. It can become overwhelming just to absorb volumes of data without adding meaning to it. You won't be able to implement the results of your analysis because there isn't a purpose to it.  Analyzing reports also isn't just a once-off exercise. It's a continuous process that will enable you to keep on improving your store. Whether customer behavior and trends change, technology updates, or products and services diversify, data from analyzing reports can help you adjust. Conclusion Shopify sellers use e-commerce analytics to boost sales and to guide their e-commerce dashboards so essential information is available at a glance. Shopify automated reports especially can help you identify shortcomings in your business and enable you to implement effective measures that will drive efficiency.
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AnalyticsThe 5 Different Types of Business Reports ExplainedRegardless of the size of your business, the insights gained from business reports are invaluable as they provide an understanding of what's working in your business and what needs improvement. Business reports provide metrics that can be used to plan future marketing campaigns, analyze profit, guide budgeting, and help forecast future developments. Statutory vs. Non-Statutory Reports Statutory reports are mandatory reports containing both financial and non-financial information that a company must submit to a government or concerned agency. Some examples include annual returns, auditors' reports, and the directors’ reports to the annual general meeting. On the other hand, non-statutory reports are not required by law and are usually created to assist the directors and executives of a business in their future decision-making. Some examples include directors' reports to shareholders and reports of individual offices in a business. Different Kinds of Business Reports There are various types of business reports that can provide insight into your company. The following are 5 reports you don't want to skip. 1. Informational Report Informational reports are created to provide data, facts, and feedback in an organized manner without analysis or recommendations. Informational reports can be used to produce decision-making reports, policy reports, and compliance reports. 2. Analytical Report Analytical reports, similar to informational reports, provide data, facts, and feedback. However, analytical reports also include analysis, interpretation, and recommendations related to the represented data. For example, a CMO could use an analytical report to identify specific issues caused by current global factors. 3. Research Report Research reports are one of the most comprehensive. These reports are created by a team of specialists when a business sets out on a new endeavor, such as expanding into new territories or launching new products. The reports contain important statistics and details obtained from other specific reports as well as a detailed analysis of the findings. 4. Explanatory Report An explanatory report is used to explain and elaborate on a topic or situation in an easy-to-digest way. An explanatory report is an opportunity to explain your results, give a reason for your research, provide your methodology, and provide samples of your findings. 5. Routine Report A routine report is created at regular intervals, usually weekly, fortnightly, monthly, quarterly, and yearly. These reports can be informational with great detail, or in a brief form. Some examples include weekly production reports and monthly sales reports. If You’re an E-commerce Shop Owner E-commerce performance reporting is essential to expanding and maintaining a successful online store. An advanced report builder can help you create customized informational, analytical, and research reports. By analyzing these reports, you'll be able to better forecast the future of your company. Your online store also offers a guide to e-commerce dashboards, which allows you to view your business's metrics at a glance and highlights where action is required.
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Cro4 Irresistible Customer Winback Emails (Templates + Examples)Your customers are worth fighting for! When a relationship with a customer is broken, it requires extra attention to mend. By personalizing your approach to each customer, you will achieve optimal results. In this post, we look at 4 win-back email examples that form an essential part of newsletter email marketing for beginners and pros alike.  1. "Hello?" Winback Email A "Hello?" Winback email can be just the refresher your customers need to re-engage with your brand. Customers are reminded why they chose your brand in the first place, so focus on highlighting key benefits, providing value, and thanking them for being part of your brand journey.  This is also a good opportunity to make customers aware of your unique selling propositions by showcasing certain products or features that you're proud of.  Example: Subject line: A lot has happened since we last saw you… Body: We just wanted to say that we miss you. And that lots have been happening at [insert brand name] lately. Here are a few things you might have missed.  [showcase the latest deals, updated features, etc. and include imagery if possible] Email CTA: Take me there! [Links to website/specific shopping page] 2. Incentivized Winback Email A winback email is a great opportunity to offer an incentive, like free shipping, upgrades, or prizes. Incentives don't always have to be discounts. A product incentive can also be effective because it offers something tangible the customer can anticipate. Regardless of the type of incentive, remember to create a sense of urgency that will compel the customer to act fast.   Example: Subject Line: [X]% off, exclusively for you! Body: Please come back to our site and our lives—we miss you. So, we did something we don't usually do: we added a discount coupon to an already great deal. This one is especially for you! Make sure to get it before [X] days are up. Email CTA: I want in! [links to shopping page] 3. Winback Email Seeking Customer Feedback Customer reviews are important, because it allows you to better understand why you're losing customers and how to get them back. If you prioritize client satisfaction, a feedback email may be enough to win them back. The information you gain from surveys will improve the customer journey stages. You can also incentivize your customers to engage by offering a discount or gift to fill out a feedback form. Example: Subject Line: What made you go? We'd love to know! Body: Hi [Customer], It's not the same without you. It looks like you haven't been engaging with our emails lately, and we'd love to figure out why. What can we do for you? Email CTA: Let us know what's not working [Links to survey] 4. "Unsubscribe?" Winback Email Don't assume someone has unsubscribed from your mailers because they don't seem interested in receiving them again. If you send a follow-up email within 24 hours of receiving an unsubscribe request, you increase the chances of winning back those customers. Use your unsubscribe message to find out why they left, whether it was intentional (this happens!), and how you can improve their customer experience. Good practice is to include a CTA to re-subscribe or to provide options to customize the frequency of emails. Example: Subject Line: We hate goodbyes Body: Hi [Customer Name]! We noticed you no longer open our emails. We know that things come up in life, so if you want to move on, we won't stand in your way.  But, if you don't want to miss out on [customer value proposition], let us know you still want to hear from us. Otherwise, this will be our last email. Email CTA: Keep them coming!  Conclusion By utilizing a winback email strategy, you will start attracting repeat customers and re-engaging inactive ones. Other email templates to consider include "just checking in", "special occasion" such as introducing e-commerce customer loyalty programs or informing customers of flash sales, and "FOMO" templates.
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CroShopify Millionaires' Advice: 5 Hacks to Get Repeat PurchasesIncreasing your Shopify store revenue isn’t just about attracting as many new customers as possible. If you want to boost your income, you should be looking for ways to incentivize customers to continue making repeat purchases. Excellent customer service, fantastic offers, and personalized benefits can all strengthen your chances of loyal, long-term clients. Hack #1: Foster an Emotional Connection One of the top tricks to attract repeat customers is to build an emotional link with your audience. The majority of purchasing decisions made in today’s world are emotional, so having a strong connection is crucial. You can boost your chances of an emotional connection through storytelling strategies. Try telling your customers all about the benefits they can get from your products, and help them to visualize what it’s like to own your items. Hack #2: Implement Loyalty & Referral Programs With so many alternative options available to buyers today, most customers need the guarantee of something special to convince them to return to a store. One of the biggest benefits of e-commerce customer loyalty programs is your customers become invested in buying from you. When customers have an opportunity to earn something in return for their purchases, like discounts or free shipping, they’re likely to buy more. You can also use the same rewards to encourage customers to refer others to your website. Hack #3: Provide Exclusive Discounts Customers like to feel special. Providing different segments of your audience with exclusive discounts is a great way to achieve this. For instance, you could send special offers to your most loyal customers first, or give them early access to sales. You could also share exclusive discounts on certain channels. For instance, you might give your email subscribers extra discounts, or share sale details on social media. Hack #4: Cross-Sell & Upsell Upsell and cross-sell best practices are excellent ways to not only improve the loyalty of your customers but simultaneously increase your average order value. Offering your customers access to bundles or discounts on products regularly purchased together means they’ll be more likely to add extra pieces to their cart. Additionally, when your customers purchase more items from you, they have more opportunities to experience the benefits your company can offer for themselves. This leads to a greater level of trust and loyalty between buyers and e-commerce stores. Hack #5: Gather Customer Feedback Finally, the importance of customer reviews cannot be understated. Listening to your customers' feedback improves your chances of capturing new customers and retaining current customers. Asking for reviews from your target audience in exchange for a discount or free entry into a prize draw is a great way to incentivize them to leave testimonials. You’ll be able to learn from the messages your customers send, and use their insights to improve the customer journey. Plus, you’ll benefit from a source of social proof you can include in your future marketing campaigns. Optimize your Shopify Store These hacks really can transform your business into a more profitable one. For instance, one 17-year-old on Shopify managed to earn a six-figure income just by customizing their advertisements and sales strategies to appeal to buyer emotions.
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AnalyticsHigh Facebook Ads Traffic With No Shopify Sales? Here's WhyHigh levels of Facebook Ad traffic should help to improve your Shopify sales. Unfortunately, there are various reasons why a strong increase in traffic didn't pay off the way you hoped. There’s a big difference between conversion rate vs ctr. Shopify store owners need to make sure they know how to identify the root cause of the problem if their Facebook ad traffic isn’t boosting revenue. Reasons For Disconnect Between Facebook Ads Traffic & Shopify Sales If you’re seeing great traffic from your Facebook ads, but you’re not benefitting from a good e-commerce conversion rate, something may have gone wrong with your ad strategy. 1. You're Targeting the Incorrect Audience Usually, high traffic from Facebook ads is a good sign that you are targeting the correct audience. However, there could be a slight difference between the people who might be interested in your products, and the people who are going to buy. It's crucial to dive into the details of your user personas to understand exactly who you need to reach. 2. Something On Your Store Is Turning Visitors Away If you’re reaching the right audience, but they’re not converting when they reach your Shopify store, something could be putting them off. For instance, you might be advertising a product at a specific price on your Facebook ads, but customers are turned off when they see there’s also a VAT cost and shipping fees to think about. On the other hand, your customers might notice something on your website which makes them feel uncomfortable, like a lack of social proof or security signals. You might even be losing out on customers because you don’t offer them enough payment options. 5 Best Practices to Convert Facebook Ads Traffic Into Shopify Sales Fortunately, even if your conversion rates aren’t as high as you’d like them to be, there are still steps you can take to improve the return on investment (ROI) from your Facebook ads. For instance: 1. Ensure You Have a Compelling Landing Page Drive conversions on your Shopify store's landing page by ensuring it's engaging and brimming with the right information. Include everything your customer needs to know about pricing, and a reminder of all the benefits they’re going to get from the product. 2. Use High-Quality Product Images High-quality images make a huge difference to conversion rates. When shopping online, people want a good idea of what they’re going to receive. Therefore, ensure you use pictures taken from different angles and that show someone using your product. 3. Include Information-Rich Product Descriptions A lack of information about your product can make customers less willing to purchase. Ensure your product descriptions include everything your audience needs to know about your item and its benefits. Consider using storytelling to make an emotional connection. 4. Review Customer Behavior on Your Store Analyzing the customer behavior on your Shopify store can help you understand where you’re missing out on conversions. By leveraging online behavior analysis to personalize store experience, you can see whether customers are losing interest in your product before they hit the checkout page, or whether they’re abandoning their cart at checkout. 5. Implement Abandoned Cart Emails or Push Notifications If you find your customers often abandon the checkout before making a purchase, use push notifications and emails to increase your chances of conversion. Sometimes a quick reminder or a nudge is all your audience needs to take the last step. Make the Most of Your Traffic Knowing why you’re not generating Shopify sales even when you have high levels of Facebook ad traffic is crucial. By getting to the bottom of the disconnect between your traffic numbers and conversion rates, you can implement customer engagement strategies to drive conversions and increase your revenue.
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CroHow to Drive Conversions on Your Shopify Store's Landing PageFiguring out how to drive conversions on your Shopify store’s landing page can be complex. A landing page is one of the most important tools any business has for capturing leads, generating conversions, and calculating bounce rates. However, producing an effective page takes time and focus. To achieve a good e-commerce conversion rate, business leaders need to make sure they’re delighting and engaging their readers straight away. Here’s what you need to know to enhance your landing pages. Best Practice For Creating a Landing Page That Converts The best landing pages for your business will vary depending on the browsing styles of your customers. However, some best practices hold true for all companies. For instance: Include Essential Information Above the Fold When a visitor arrives on your Shopify landing page, you only have a few seconds to capture their attention and convince them to continue scrolling. This means the most important information your user needs to see should be placed “above the fold” before your visitor needs to scroll. Focus on highlighting the main benefits your customer can get from your offer here. You can also include a CTA button for users who are ready to convert. Include High-Quality Images of Your Product in Use Most customers need to see evidence of a product’s value before they’re willing to purchase. According to one report, 93% of customers consider the visual appearance of a product a key factor in their purchasing decisions. High-quality images showing your products in use will help to build your credibility and show consumers what they can expect from their purchase. Develop an Emotional Connection With Your Visitors Whether you’re connecting with a B2B or B2C audience, your focus should always be on building an effective emotional link. This could mean showing how your products will help your customer to overcome a crucial pain point, like losing time or money. It could also involve using storytelling strategies. Elements to Include on Your Landing Page to Boost Conversions Part of building an effective landing page is ensuring it includes all the required elements to engage and convert your audience. Follow these tips to enhance your landing pages: Expand your product descriptions Providing valuable insights into your products and their features will help customers to make more informed decisions. Better product descriptions help users to visualize what life will be like with your product. Emphasize product benefits Focus on showing your customer how your product can make their life better. Don’t just list features, show what users can accomplish with your product. For instance, they might be able to save time or overcome health issues. Include customer reviews and testimonials Use social proof in the form of reviews and testimonials from other customers to demonstrate the benefits of your items. Often, customer reviews are trusted more than business claims. Upsell and cross-sell products where possible Use your upsell and cross-sell best practices to highlight the benefits of purchasing other products alongside your featured item. This will increase your average order value. Follow up on abandoned carts If a customer leaves your landing page without making a purchase, expand on your newsletter email marketing for beginners with abandoned cart email messages. Boost Your Conversions If your conversion rate dashboard isn’t showing great landing page metrics, now is the time to make a change. Use the strategies above to convince your reader they’re on the right page, viewing a product that’s right for them.