Upgrade Your Wardrobe With Live Fabulously

By Shir Lapidot
Joel Taylor
Edited by Joel Taylor

Published May 3, 2022.

A woman with green eyes and strawberry blonde hair smiling into camera

For women around the world, their wardrobe is a source of pride and joy. Live Fabulously launched back in 2013 and offers women’s basics in various colors. Today we sat down with the owner of the company, Joanna Revelle, to discover what her inspiration was for starting a business. She also shared some of the top tips that she has learned over the years, which you can apply to your Shopify store this year.

What is Live Fabulously?

Live Fabulously is a women’s clothing company offering basics in various colors. Joanna’s goal is to offer affordable yet quality pieces for your wardrobe, which you can easily mix and match for every occasion. She knows that dressing up each day brings so much pleasure to women around the world, but it can often be a very time-consuming task. By creating a capsule wardrobe of colorful basics, you can save time each day dressing while still looking and feeling your best.

Joanna’s business is a US-owned company that is run by women for women. They offer 24/7 customer service, extremely fast shipping, and a generous returns policy. You’ll find that their site is very user-friendly, making it easy to select your purchases from the comfort of your own home. Quality is at the heart of everything they do, and the company aims to offer the women they serve the best possible experience. This is why they receive so many repeat customers year after year, thanks to the attention to detail they’ve put into every item they sell on the site.

Upgrade Your Wardrobe With Live Fabulously


Why Did You Start Live Fabulously?

For Joanna, she had a burning desire to be an entrepreneur since she was a child. This is something that’s very common among online business owners who are looking to serve others while enjoying the independence that being a business owner can provide. While the business launched in 2013, the turning point for Joanna came in 2018. During this year, she saw her sales go from $97,000 to an incredible $800,000 a year. She started analyzing data and creating funnels based on this data, which led her to make the necessary changes to enjoy the success she’s found to this day.

Measuring Data for Constant Improvement

As a business owner, you need to continually make changes to your business model in order to keep up to date with the expectations of consumers. Joanna measures a handful of data and analytics to benchmark herself against previous analytics and what others in her market are doing. She primarily looks at what she is doing and how the company is performing compared to the previous years, but it’s also important to keep an eye on your competition. Joanna strives to outdo herself year after year, which is something any business owner should do to improve their operations for their employees and customers.

Upgrade Your Wardrobe With Live Fabulously


Top Tips for Anyone Starting a Shopify Store

Joanna has many tips for new business owners, but she highly recommends hiring an accountant from day one of your operations. She also mentions hiring an integrator, but this is someone that she herself is still looking for. As a dreamer herself, Joanna knows she needs someone on her team who can get things done for her. It’s so important to identify your strengths and weaknesses, so you can hire others who can fill those gaps in your knowledge and experience. When we work together, we can achieve great things, so it’s important to learn to delegate the tasks you don’t enjoy doing so that you can spend your time on what you excel at.

Learning from your mistakes is something that is part of the process of setting up a business. Joanna recommends that you are intentional with your actions and always take the time to reflect on what you could do better in the future. There’s no shame in making errors, as this is how we learn, but it’s important to not make the same mistakes again after identifying them.

For more information about Live Fabulously, check out their website here. A huge thank you to Joanna for speaking with us today, and we wish you the best of luck with your business this year.