Take Inspiration from Toki Mats to Reach New Heights With Your E-Commerce Business

By Shir Lapidot

Published January 4, 2022.

Toki Mats

As we enter into the new year, there’s no better time than the present to learn more about how to run a successful e-commerce business. Today we sat down with Eli Yonas of Toki Mats to discover some of the key takeaways from her first few years in business.

What are Toki Mats?

Toki Mats was founded in 2017 by Eli Yonas and offers safe and stylish play mats for babies and toddlers. These beautifully printed mats offer the ideal play space for your little one, so parents can set their children down and go hands-free for a while. After Eli gave birth to her second baby, she found she needed a comfy spot for her little ones to rest, learn and play. She made it her mission to create a non-toxic and chemical-free pad that’s both functional and beautiful.

The natural foam inserts will pad your baby’s fall and lift them up to keep playing. For anyone who loves to travel, they are a great on-the-go option, thanks to the travel cases the company now offers. Another benefit of Toki Mats over traditional mats is that the covers easily zip off to wash and put back on again. You’ll feel like you have a new mat each and every time, and you can even switch out designs for fun. Toki Mats are the perfect addition to any family’s home and will offer users years of joy.

Toki Mats


When Did You Know Toki Mats Was a Success?

Eli knew she was onto something when her customers consistently provided her with positive feedback. She measures her success by two metrics, which are the reviews for Toki Mats and the returning customer rate. Both of these completely exceeded Eli’s expectations, and this is something any new Shopify store owner should aim for when setting up a store.

When it comes to setting up a new e-commerce store, Eli recommends breaking it down into three buckets: brand, product, and admin. You need to figure out what you stand for and what value you drive. Shop owners need this clarity early on so that you have a north star to focus on and can offer consistent service to your customers.

Find Help For Your Shopify Store Early On

If Eli could head back in time, she shares that she would have found help earlier on than she did. Once you have your proof of concept, try to invest in building your team. This will help you to grow your business faster and allow you to maintain some form of work-life balance. Nowadays, the biggest challenge Eli faces is figuring out what’s next for Toki Mats. She has so many exciting ideas in mind and companies she’d love to partner with. It’s all about finding the balance to explore new things while still investing in the products they currently offer.

Toki Mats


Eli’s Top Tips for New Shopify Store Owners

Eli’s number one piece of advice to new store owners is to remember you are climbing a huge mountain, which will have summit after summit. By taking small baby steps each day and listening to your customers, you’ll be able to reach heights you never thought were possible. Your customers hold the key to your success, and they’ll be excited to offer their feedback on your new and existing products.

Product test and send surveys to current and previous customers so that you constantly engage with your community. All of the feedback you receive will only work to make your business stronger in the long run. Invest in yourself as well and ask for help when needed. Building a team is one of the best investments you’ll make as you start to grow your business. This will allow you to find work-life balance no matter how much you scale your business over the next few years.

To learn more about Toki Mats and the full range of products on offer, visit the Toki Mats online store. Thank you Eli for sharing your words of wisdom, and we can’t wait to see what 2022 has in store for you and the team at Toki Mats.