Soul Insole – Offering Customers Affordable Solutions for Foot Health

Staff Writer
By Staff Writer
Joel Taylor
Edited by Joel Taylor

Published March 22, 2022.

Soul Insole – Offering Customers Affordable Solutions for Foot Health

If ether yourself or anyone in your family has ever struggled with foot pain, you know how debilitating this can be. As the owner of Soul Insole since 2016, Laina Gossman is inspired to help people to continue doing the things they love on a daily basis. Here Laina shares the story of how she founded her business and how a Kickstarter campaign helped her on her way to success.

What is Soul Insole?

Since 2016, Sole Insole has been offering unique, high-quality solutions for foot health. Laina knows that foot pain can impede you from doing your work or things you need to do each day, so she hopes to offer customers an affordable solution that improves their overall quality of life. Our feet support our whole body, so with a few small adjustments, you can reduce pain in various joints and muscles.

Laina previously worked in orthotic design and studied kinesiology and biomechanics. Patients would come to her after exhausting every other resource on offer, including doctors, $500 custom orthotics, and surgery. Their serious foot ailments were really disrupting their lives, but her designs helped to resolve these issues. Laina knew she was onto something, and that’s where the idea of offering her solutions to a wider audience was born. She now offers her products at a much more cost-friendly price than other solutions on the market, helping people to feel less pain and get back to doing the things they love.

Launching the Business With a Kickstarter Campaign

For many new business owners, the biggest challenge is funding their new venture without any guaranteed income or sales coming in. Laina opted to launch Sole Insole with a Kickstarter campaign. She was blown away when she more than doubled her initial goal, and so many people placed pre-orders for the Soul Insole Shoe Bubble. This moment gave her the confidence that was needed to believe her business was both viable and necessary to help other people.

Before launching your business, it’s so important to do as much research as possible. Laina encourages new store owners to know their competition and understand their customer base. Learn how to do most of the daily tasks that are required to run your business. While you may eventually outsource this work, you won’t have to rely on others for crucial or time-sensitive tasks in the future. The more knowledge you can equip yourself with, the more successful you’ll be as a business owner in the future.

Top Tips for Launching Your Own Shopify Store

Laina is always happy to share her words of wisdom with new business owners. Firstly, she encourages you to get clear on your target customer base. For her, this was an easy task, following her years of experience dealing with frustrated clients in the past. After that, it’s time to find a platform that has the right structure for your business. Shopify is an excellent option for businesses, as it allows for growth in the future. While you might only be thinking a few months ahead at this time, you want to make sure you have a solution that will allow you to make your business a long-term venture if it’s successful.

While a lot of us tend to dislike the financial side of running a business, it’s so important to do the math before you place your first order. Make sure your margins are high enough and that your profits will exceed your expenses. While you will naturally make less profit in the first year, you do need to make sure it’s a sustainable business to support you and your family in the future. Finally, do everything you can to make your products look as attractive as possible. Create a website that really captures your potential customers’ attention so that they don’t start looking elsewhere.

A huge thank you to Laina Gossman for speaking with our team today to share how her company was first founded. Check out the Soul Insole website for more information about the products on offer and how they could benefit you or anyone in your family struggling with foot pain in the future. From speaking to Laina, you can tell just how passionate she is about the solution she offers, and we can’t wait to see how many people she continues to help in years to come.