6 Simple Tricks to Attract Repeat Customers to Your Shopify Store

By 

Rob Elgar

 on July 31, 2022. 
Reviewed by 

Joel Taylor

A woman wearing a yellow and grey floral-print dress and white sneakers, with a black afro, sitting on-top of a white block against a bright blue background. She is smiling, holding a phone in her one hand. On either side of the white black, are shopping bags in pastel pink, purple, and orange.

Is it better to gain new customers or keep the ones you have coming back?

Repeat customers are anyone who purchases from your business more than once.

This often results in a long-term relationship with the customer, an increase in ROI as you save on advertising, and growth in brand awareness as happy customers share helpful feedback and spread your brand's name through word of mouth.

Although strong customer retention strategies will give you a solid foundation, there's always a few easy tricks to keep those customers coming back for more.

1. Prioritize Customer Service

If you want your customers to keep returning, you'll need to make them feel as though they are unique and special. Replying to comments and feedback, live chats, Q&As, consistency, and prompt responses are all things that customers look for in a company.

If a customer feels like you care, they'll keep coming back.

2. Customer Loyalty Programs

Offering customers rewards for completing tasks or making purchases helps them feel connected and valuable to your brand. Reward your customers with signup points, for making purchases, and for returning time after time. Your loyalty program should be generous and add real value to your customers.

Low incentive loyalty programs tend to fail as they look like schemes.

3. Email Marketing

Newsletter email marketing is one of the best ways to constantly bring your targeted audience back to your site. When customers sign up for an email campaign, it becomes easy to directly contact them to share new products, tips, and news.

Make sure your email marketing is unique and personal to your audience, and remember to include a call-to-action (CTA) to drive them back to your site.

4. Discounts and Incentives

Offering returning customers discounts on new products and services, shipping, or free gifts will keep them coming back. With the promise of something free, or at a discount, your customers will be encouraged to return to you instead of your competition.

Other incentives such as referral programs can help broaden your customer reach while keeping existing customers.

5. Automated Conversations

In a world of convenience, everyone wants something without waiting. As customer service is so important, you need to be able to respond to queries at all times. Automated conversations will keep customers from getting frustrated and leaving your site.

If customers can get simple answers right away, they are more likely to be patient when waiting for a more in-depth response.

Want to know if your automated conversion are working? Take a look at our guide to tracking conversion rate on Shopify.

6. In-Depth Product and Service Knowledge

If you don't know about your products, it'll be difficult to sell them. Furthermore, your customers will quickly find out if you or your team know what they're talking about. If a customer doesn't trust your advice or feels as though you can't answer their questions, they aren't likely to make a purchase.

Ensuring that you and your staff know your product inside and out will promote a professional outlook and keep customers returning.

Reduce Churn Rate With Customer Loyalty

Ensuring that you follow the techniques for retaining customers will ensure that you can minimize your churn rate and boost sales. The best part is that they don't have to be complicated and time-consuming processes. Simply following the tricks mentioned above will ensure that you can keep happy customers returning for longer.

Additionally, ensure your techniques are working by learning how to track customer retention.

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