Google Search Console vs. Google Analytics: Which Should You Use?

Kelli Harris
By Kelli Harris
Romi Hector
Edited by Romi Hector

Published May 25, 2022.

Person working on laptop by table next to a phone and cup

Google Analytics is a user-centric tool that collects information about individuals who visit and engage with your website. On the other hand, Google Search Console is dedicated to search engines, offering tools and insights to assist site owners in enhancing their visibility and presence on the Search Engine Results Page (SERP).

Let's delve into each tool and how it can help you optimize and maximize your website's full potential.

What Is Google Search Console?

Google Search Console is a free service that allows users to track site traffic, analyze keyword performance, troubleshoot problems, and get Google alerts about their site. It gives information on how a website performs in organic search and suggestions for improving the site's position in the Google index. Google Search Console's tools and reports let you track and analyze your site's search traffic and performance, identify and resolve issues, and improve your site's visibility in Google search results.

This tool assists you in tracking, maintaining, and troubleshooting your site's position in Google search results. An added advantage of this includes the potential to improve your search engine ranking and drive more relevant visitors to your website. You can also use it to guarantee that any site maintenance or changes you make have little impact on search performance. Server failures, site load difficulties, security concerns, and malware can all be readily monitored and, in certain circumstances, resolved with the Search Console.

The Landing Page dimension connects Search Console and Analytics data. One dimension in the Google Search Console reports is particularly relevant to Google web search data. Queries are the produced impressions of your website URLs in Google organic search results for that dimension.

Four metrics pertaining to Google web search data are used in the Search Console reports in Analytics:

What Is Google Analytics?

Google Analytics is a web analytics tool that allows you to track the number of visitors to your website. This free web analytics tool for search engine optimization (SEO) and marketing includes basic analytical tools and information. Google Analytics tracks a website's performance and collects data about its user analytics metrics. It can even assist businesses in determining the most popular sources of user traffic, measuring the efficiency of their marketing efforts and campaigns, measuring goal completions, detecting patterns and trends in user engagement, and collecting other visitor data, including demographics.

Google Analytics uses page tags to collect user data from each website visitor. Each page has a JavaScript page tag injected into the code. This tag collects data from each visitor's web browser and sends it to one of Google's data collection servers.

We recommend that Shopify merchants add Google Analytics to Shopify stores to gain valuable insights into their customers' behavior and shopping patterns. Sellers can boost revenue by pulling custom google analytics reports and using e-commerce analytics tools that look at key metrics such as new visitor conversion rate, cost per acquisition, sales conversion rate, and more.

Uses of Google Search Console and Google Analytics

Google Search Console helps monitor:

  • Internal and external links
  • Mobile usability
  • Keyword queries
  • Clicks
  • Impressions
  • Click-through Rate

Google Analytics helps monitor:

  • Audience demographic
  • Customer acquisition
  • Return of Investment
  • Webpage performance
  • Time spent on the website
  • Bounce Rate