Enjoy Mouth-Watering Plant-Based Pancakes and Waffles from Otherworld
Published March 29, 2022.
For anyone following a plant-based diet, you’ll find that enjoying some of your favorite meals and snacks can be more of a challenge. The team at Otherworld missed some of their childhood classics and so decided to take matters into their own hands. Jen Ballen and Joe Magliano sat down with us today to discuss everything new Shopify store owners should know in order to find success online.
What Does Otherworld Offer?
Otherworld officially launched in November 2021 and sells mouth-watering plant-based pancake and waffle mixes. Their aim was to revolutionize the way people experience healthy and sustainably made food. For Jen and Joe, the inner kid in them missed their favorite foods: pancakes and waffles. Otherworld strives to reimagine these childhood breakfasts and is inspired by family breakfasts at the weekends. They upgraded these classic breakfast foods to include superfoods. Anyone who purchases their products will see how quick and easy they are to make, as you just add water to create the batter.
As the team learned more about health and sustainability, they found that seeking out climate-conscious pancakes and waffles could be a huge challenge. They wanted to change that and so made 100% plant-based mixes. They don’t require any eggs, milk, or butter, and they also don’t have any artificial ingredients or added sugar. Each portion is packed with whole grains, superfoods, fruits, and vegetables, making this a healthy way to start each and every day. They soon realized that their pancakes were the tastiest they’ve ever eaten, which is when they knew they were bound to be a huge success.
Fulfilling Your Customer’s Needs
When it comes to launching your new brand, Jen and Joe recommend that you take the time to verify product-market fit. Think about what customer need you are fulfilling, and keep this in mind throughout the design and production process. Your product should be something that adds value to your customers’ lives, or that solves a problem they are currently experiencing. No matter what industry you are in, you can keep this in mind to offer something that will be in huge demand once your Shopify store launches.
Top Tips for Launching a Shopify Store
For the team at Otherworld, the biggest challenge they’ve faced is supply chain issues. This has been a huge problem for companies around the world during the recent pandemic. Joe and Jen encourage other business owners to try to stay ahead as much as you can when it comes to ordering. Establishing a product-market fit is also very important in the early stages of launching your business. You need to verify that you have a product that will really be enjoyed by customers and offer something new from what’s already on offer.
Joe and Jen recommend that new business owners use data to drive their decision-making. Engage in true website experiments before making changes, or you may find that your site is less effective than it was before. The more research and data you can equip yourself with, the more likely you’ll be able to make adjustments that truly benefit your target market. Ensure you also have digital marketing expertise on your team. If you don’t, this is one of the areas that is well worth investing in when setting up your online business. It’s best if you focus on the tasks that you truly enjoy and are passionate about, and then leave this type of work to someone who will know what it takes to find success online.
While Otherworld has only been operating for a few months at this time, they’ve already seen great success online. It just goes to show that when you start to offer something that’s never been done before, you’ll attract a global audience to your business in no time at all. Shopify offers the perfect platform for Otherworld and online businesses, and we highly encourage you to look at building your store this way. For more inspiration and to discover the full range of products from Otherworld, visit their website today. We wish Jen and Joe great success in the upcoming year and hope that it will be a time of growth for Otherworld.