Enjoy High-Quality Makeup at An Affordable Price with M2Ü NYC

Staff Writer
By Staff Writer
Joel Taylor
Edited by Joel Taylor

Published February 24, 2022.

Ladies holding M2Ü NYC products and smiling

For makeup fanatics around the world, one of the biggest challenges is matching quality with an affordable price point. As the founder of M2Ü NYC, Amy Chou Granger strives to shake up the industry by offering vegan and cruelty-free makeup which doesn’t break the bank. Let’s take a look at what inspired Amy to create M2Ü NYC and her top tips for starting your own e-commerce store in the future.

What is M2Ü NYC?

M2Ü NYC aims to provide makeup lovers with high-quality, affordable, and fun makeup. The brand is certified vegan and cruelty-free and offers skincare-infused, multi-usage products at super affordable price points. Amy believes that high-quality makeup should be accessible to everyone and isn’t just reserved for a small percentage of the population. When you browse through the M2Ü NYC site, you’ll be blown away by the range of products on offer and their moderate prices.

While the company was only founded in 2020, it’s gone from strength to strength since that time. As the owner of M2Ü NYC, Amy was born and raised in Taiwan. She first came to the US to attend graduate school at MIT, and this led to her first makeup experience in her mid-20s and Macy’s. After that beauty makeover, Amy remembers that she could hardly recognize herself in the mirror. This led her to understand the power of makeup and the role it plays in women’s lives today. This experience stayed with her for many years until she decided to launch her own brand a couple of years ago.

M2Ü NYC makeup products


Finding Success Online in a Competitive Marketplace

There’s no denying that the makeup and beauty industry is one of the most competitive fields to start a business in. However, for Amy, she knows they’ve found success by bringing what consumers want to the market. The site has welcomed thousands of happy customers, who often compare the products to some of the luxury brands consumers also love. Amy knew she had found success when names such as KVD, ABH, Laura Mercier, and Glossier were mentioned in feedback.

Research should be the number one priority when launching an e-commerce store. For Amy, she surveyed 400 gen Z consumers to understand what her target market desired from a new makeup brand. These learnings were used to develop M2Ü NYC, but the company still continues to have first-hand conversations with consumers to this date. By keeping up to date with current trends and consumer expectations, it’s easier to stay ahead in even the most competitive industries.

The Impact of the COVID-19 Pandemic on E-Commerce Stores

While for many online businesses the COVID-19 pandemic has been a very positive thing, Amy launched her brand in March 2020. This was at the very time when COVID-19 was hitting NYC badly. If she could go back in time, she wishes she had launched a little earlier. This would have helped to get the brand out there before the year-long stay-at-home lifestyle emerged. Fortunately for Amy, the brand was able to continue to grow during this time still, as consumers opted to shop online as opposed to in physical stores.

One of the reasons that Amy has found such great success online is due to her low prices when compared to other makeup brands. Cost transparency is still a huge issue in the makeup industry, and the absurd mark-ups on products really put some consumers off. We often tend to think that a high price means higher quality, but that isn’t the case at all. Amy is hoping that M2Ü NYC will help to shape future conversations around pricing and quality within the beauty industry and encourage other brands to price more fairly in the future.

M2Ü NYC mascara


Be Flexible and Ready to Pivot

Amy’s top tip for anyone looking to launch a Shopify store this year is to be flexible and ready to pivot at any time. Even though her brand is less than two years old, she has already had a major strategic change. The needs of beauty consumers are always evolving, and with the pandemic changing consumer habits, you need to stay on top of what is expected. The more flexible you can be, the more likely you’ll be able to thrive and survive for many years to come.

For more information about M2Ü NYC and its range of makeup products, check out their site today. Thank you to Amy for sitting down to talk to us and share her words of wisdom for new Shopify store owners.