Discover Your Wild Side with Wild Hemp

By Shir Lapidot

Published January 2, 2022.

Wild Side Waved Edge

CBD products have become increasingly popular around the world in the past year. Sahir Alibhai is the owner and founder of Wild Hemp, which has been in operation since 2018 and offers CBD and smokable products to consumers. For anyone looking to break into this space this year, Sahir shared his top tips for anyone opening a Shopify store.

What is Wild Hemp?

Wild Hemp offers CBD and smokable offerings to those who are looking to discover their wild side. Their products aim to inspire wild adventure and spark wild imagination, which is something we could all do with after the past couple of challenging years. Each of the products offered in the online store is free from addictive chemicals and toxic substances, offering you a way to enjoy yourself without impacting your wellbeing. Sahir was inspired to open his online store as he needed a platform where he could directly reach out and communicate with end-consumers. While his business has been successfully running for a couple of years now, he knows there’s still always room for improvement and work to do. The brand has reached national scale distribution and receives international recognition, but Sahir is excited to see how far Wild Hemp can go in the next few years.

Wild Hemp’s Top Tips for Starting a New Shopify Store

When you first launch a new store, Sahir shares that you need to understand who you are trying to reach with your products. Take the time to research your target audience and see how they like to be communicated with. This research will help you to learn where your customers are both digitally and in real life and why they would choose your brand over another. One thing Sahir would change if he could go back in time would be to take more time to plan and organize the company’s marketing strategies. It’s important to remember it also takes time to find the right people to work within your business. Using agencies alongside an internal team can bring challenges, so Sahir recommends finding ways to minimize any friction that might occur.

The Biggest Challenges for Business Owners Online Today

For Sahir, the biggest challenge faced with his online Shopify store is finding ways to promote his product to the relevant audience with measurable ROI. It’s important to understand the digital landscape you are working within. What works today may not be effective tomorrow, so you always need to keep up to date when it comes to consumer awareness and how to capture mindshare. This helps you to figure out ways to bring your products or services to a wider audience and will keep you one step ahead of the competition. While Wild Hemp has already found a lot of success online, Sahir is constantly trying out new ideas and is excited to see where his business goes in 2022.

Are you interested in learning more about Wild Hemp? Head to their online store to see their full range of products and discover what makes Wild Hemp so successful in the online marketplace.