Develop a Global Business with Hinano Hawaii

By Shir Lapidot

Published February 8, 2022.

Develop a Global Business with Brasserie de Tahiti

As the owner of Hinano Hawaii, Hinano Tahiti is passionate about offering a full range of women’s and men’s clothing to help everyone look and feel their best. Today we sat down with Hinano Tahiti to learn more about their products and how anyone can develop a brand for worldwide markets.

What is Hinano Hawaii?

Hinano Hawaii is the U.S. branch of Hinano Tahiti, which offers women’s apparel, men’s clothing, and accessories. Their passion is providing local clothing to a global audience, offering their customers pieces they wouldn’t otherwise be able to purchase elsewhere. For Hinano Hawaii, the aim of the business was to explore and develop within worldwide markets, which they’ve been doing since 2017. While COVID-19 was a huge issue for many businesses, for Hinano Hawaii, 2020 is when the business really took off. Hinano Hawaii started to focus more on e-commerce, which grew by 400% in just a couple of months. With more consumers than ever before shopping online, now is the perfect time for any business to move over to a Shopify store if you haven’t already.

Creating Clear Listings on Shopify

One of the top things you’ll notice on the Hinano Hawaii store is that all of the listings are incredibly clear. Hinano Tahiti shares that excellent content, such as a clear product description with good keywords, is critical for any successful store. For clothing companies like Hinano Hawaii, a picture is worth a thousand words, so make sure every single one is taken with a professional camera and showcases your products properly. You’ll soon find you lose customers with poor-quality images, as these just aren’t acceptable to buyers. You need to build trust with your customers, and this is one of the best ways to do just that. Hinano Tahiti wished that they’d started e-commerce earlier than they did but are excited to see how the business grows online in upcoming years.

The Biggest Challenges of Running a Shopify Store

The biggest challenge for Hinano Hawaii is in regards to marketing. When they are competing in a market with big surfing brands such as Roxy or RVCA, it can be a challenge to stay ahead. However, Hinano Tahiti states that you just need to keep trying and working with different tools and solutions. This will allow you to find the best options for your brand, customers, and products. It might take some trial and error, but you’ll find the right solution in the end.

Thank you to Hinano Hawaii for sitting down with us today and sharing all of this wisdom about opening a Shopify store. To learn more about Hinano Hawaii and the full range of products on offer, check out their online store now. We are excited to see how the business grows and continues to serve a global market as we enter into 2022. There’s no time like the present to think about opening your Shopify store, and we hope this has given you some extra inspiration to take on this challenge as we enter into the new year.