e-Commerce Analytics Blog

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4 Irresistible Customer Winback Emails (Templates + Examples)

Conversion Rate Optimization

4 Irresistible Customer Winback Emails (Templates + Examples)
Your customers are worth fighting for! When a relationship with a customer is broken, it requires extra attention to mend. By personalizing your approach to each customer, you will achieve optimal results. In this post, we look at 4 win-back email examples that form an essential part of newsletter email marketing for beginners and pros alike.  1. "Hello?" Winback Email A "Hello?" Winback email can be just the refresher your customers need to re-engage with your brand. Customers are reminded why they chose your brand in the first place, so focus on highlighting key benefits, providing value, and thanking them for being part of your brand journey.  This is also a good opportunity to make customers aware of your unique selling propositions by showcasing certain products or features that you're proud of.  Example: Subject line: A lot has happened since we last saw you… Body: We just wanted to say that we miss you. And that lots have been happening at [insert brand name] lately. Here are a few things you might have missed.  [showcase the latest deals, updated features, etc. and include imagery if possible] Email CTA: Take me there! [Links to website/specific shopping page] 2. Incentivized Winback Email A winback email is a great opportunity to offer an incentive, like free shipping, upgrades, or prizes. Incentives don't always have to be discounts. A product incentive can also be effective because it offers something tangible the customer can anticipate. Regardless of the type of incentive, remember to create a sense of urgency that will compel the customer to act fast.   Example: Subject Line: [X]% off, exclusively for you! Body: Please come back to our site and our lives—we miss you. So, we did something we don't usually do: we added a discount coupon to an already great deal. This one is especially for you! Make sure to get it before [X] days are up. Email CTA: I want in! [links to shopping page] 3. Winback Email Seeking Customer Feedback Customer reviews are important, because it allows you to better understand why you're losing customers and how to get them back. If you prioritize client satisfaction, a feedback email may be enough to win them back. The information you gain from surveys will improve the customer journey stages. You can also incentivize your customers to engage by offering a discount or gift to fill out a feedback form. Example: Subject Line: What made you go? We'd love to know! Body: Hi [Customer], It's not the same without you. It looks like you haven't been engaging with our emails lately, and we'd love to figure out why. What can we do for you? Email CTA: Let us know what's not working [Links to survey] 4. "Unsubscribe?" Winback Email Don't assume someone has unsubscribed from your mailers because they don't seem interested in receiving them again. If you send a follow-up email within 24 hours of receiving an unsubscribe request, you increase the chances of winning back those customers. Use your unsubscribe message to find out why they left, whether it was intentional (this happens!), and how you can improve their customer experience. Good practice is to include a CTA to re-subscribe or to provide options to customize the frequency of emails. Example: Subject Line: We hate goodbyes Body: Hi [Customer Name]! We noticed you no longer open our emails. We know that things come up in life, so if you want to move on, we won't stand in your way.  But, if you don't want to miss out on [customer value proposition], let us know you still want to hear from us. Otherwise, this will be our last email. Email CTA: Keep them coming!  Conclusion By utilizing a winback email strategy, you will start attracting repeat customers and re-engaging inactive ones. Other email templates to consider include "just checking in", "special occasion" such as introducing e-commerce customer loyalty programs or informing customers of flash sales, and "FOMO" templates.
Shopify Millionaires' Advice: 5 Hacks to Get Repeat Purchases

Conversion Rate Optimization

Shopify Millionaires' Advice: 5 Hacks to Get Repeat Purchases
Increasing your Shopify store revenue isn’t just about attracting as many new customers as possible. If you want to boost your income, you should be looking for ways to incentivize customers to continue making repeat purchases. Excellent customer service, fantastic offers, and personalized benefits can all strengthen your chances of loyal, long-term clients. Hack #1: Foster an Emotional Connection One of the top tricks to attract repeat customers is to build an emotional link with your audience. The majority of purchasing decisions made in today’s world are emotional, so having a strong connection is crucial. You can boost your chances of an emotional connection through storytelling strategies. Try telling your customers all about the benefits they can get from your products, and help them to visualize what it’s like to own your items. Hack #2: Implement Loyalty & Referral Programs With so many alternative options available to buyers today, most customers need the guarantee of something special to convince them to return to a store. One of the biggest benefits of e-commerce customer loyalty programs is your customers become invested in buying from you. When customers have an opportunity to earn something in return for their purchases, like discounts or free shipping, they’re likely to buy more. You can also use the same rewards to encourage customers to refer others to your website. Hack #3: Provide Exclusive Discounts Customers like to feel special. Providing different segments of your audience with exclusive discounts is a great way to achieve this. For instance, you could send special offers to your most loyal customers first, or give them early access to sales. You could also share exclusive discounts on certain channels. For instance, you might give your email subscribers extra discounts, or share sale details on social media. Hack #4: Cross-Sell & Upsell Upsell and cross-sell best practices are excellent ways to not only improve the loyalty of your customers but simultaneously increase your average order value. Offering your customers access to bundles or discounts on products regularly purchased together means they’ll be more likely to add extra pieces to their cart. Additionally, when your customers purchase more items from you, they have more opportunities to experience the benefits your company can offer for themselves. This leads to a greater level of trust and loyalty between buyers and e-commerce stores. Hack #5: Gather Customer Feedback Finally, the importance of customer reviews cannot be understated. Listening to your customers' feedback improves your chances of capturing new customers and retaining current customers. Asking for reviews from your target audience in exchange for a discount or free entry into a prize draw is a great way to incentivize them to leave testimonials. You’ll be able to learn from the messages your customers send, and use their insights to improve the customer journey. Plus, you’ll benefit from a source of social proof you can include in your future marketing campaigns. Optimize your Shopify Store These hacks really can transform your business into a more profitable one. For instance, one 17-year-old on Shopify managed to earn a six-figure income just by customizing their advertisements and sales strategies to appeal to buyer emotions.
How to Drive Conversions on Your Shopify Store's Landing Page

Conversion Rate Optimization

How to Drive Conversions on Your Shopify Store's Landing Page
Figuring out how to drive conversions on your Shopify store’s landing page can be complex. A landing page is one of the most important tools any business has for capturing leads, generating conversions, and calculating bounce rates. However, producing an effective page takes time and focus. To achieve a good e-commerce conversion rate, business leaders need to make sure they’re delighting and engaging their readers straight away. Here’s what you need to know to enhance your landing pages. Best Practice For Creating a Landing Page That Converts The best landing pages for your business will vary depending on the browsing styles of your customers. However, some best practices hold true for all companies. For instance: Include Essential Information Above the Fold When a visitor arrives on your Shopify landing page, you only have a few seconds to capture their attention and convince them to continue scrolling. This means the most important information your user needs to see should be placed “above the fold” before your visitor needs to scroll. Focus on highlighting the main benefits your customer can get from your offer here. You can also include a CTA button for users who are ready to convert. Include High-Quality Images of Your Product in Use Most customers need to see evidence of a product’s value before they’re willing to purchase. According to one report, 93% of customers consider the visual appearance of a product a key factor in their purchasing decisions. High-quality images showing your products in use will help to build your credibility and show consumers what they can expect from their purchase. Develop an Emotional Connection With Your Visitors Whether you’re connecting with a B2B or B2C audience, your focus should always be on building an effective emotional link. This could mean showing how your products will help your customer to overcome a crucial pain point, like losing time or money. It could also involve using storytelling strategies. Elements to Include on Your Landing Page to Boost Conversions Part of building an effective landing page is ensuring it includes all the required elements to engage and convert your audience. Follow these tips to enhance your landing pages: Expand your product descriptions Providing valuable insights into your products and their features will help customers to make more informed decisions. Better product descriptions help users to visualize what life will be like with your product. Emphasize product benefits Focus on showing your customer how your product can make their life better. Don’t just list features, show what users can accomplish with your product. For instance, they might be able to save time or overcome health issues. Include customer reviews and testimonials Use social proof in the form of reviews and testimonials from other customers to demonstrate the benefits of your items. Often, customer reviews are trusted more than business claims. Upsell and cross-sell products where possible Use your upsell and cross-sell best practices to highlight the benefits of purchasing other products alongside your featured item. This will increase your average order value. Follow up on abandoned carts If a customer leaves your landing page without making a purchase, expand on your newsletter email marketing for beginners with abandoned cart email messages. Boost Your Conversions If your conversion rate dashboard isn’t showing great landing page metrics, now is the time to make a change. Use the strategies above to convince your reader they’re on the right page, viewing a product that’s right for them.
4-Step Checklist for Running Successful Flash Sales on Shopify

Conversion Rate Optimization

4-Step Checklist for Running Successful Flash Sales on Shopify
Flash sales are short-term promotions where you offer limited quantities of items at discounted prices. They can be a great way to generate sales, attract new customers, and win back inactive customers.  It also presents an excellent opportunity to clear out old inventory, especially if you're selling seasonal items or deadstock.  Here are four things you must consider before launching a flash sale: 1. Define Your Discount Strategy Flash sales rely on deep discounts. If you run an attractive sale, customers will make time to shop. Exactly how much you should cut the price depends on who you're trying to sell to. If you want to give a discount to first-time customers, it's smart to offer deep discounts on high-margin products that you either have too much or too few of. Alternatively, consider sending a discount code to your existing customers exclusively through flash sale emails, as they're more likely to make substantial purchases than first-time visitors. 2. Coordinate Logistics & Shipping Your shipping and fulfillment plan must be ready for the surge in orders that will occur during a flash sale. It's important to give your fulfillment partners plenty of notice about the sale so that they can prepare for a spike in orders. By using a dependable third-party logistics provider, you can ensure your customers receive their orders quickly and have a positive experience from start to finish, thereby attracting repeat customers. 3. Offer a Variety of Payment Options By offering multiple payment options during a flash sale (any sale, actually!), you'll dramatically improve your customers' checkout behavior. Convenience is a key factor in your flash sale's success, and Shopify suggests sellers accommodate customers by offering several payment methods (such as American Express, Google Pay, or Amazon Pay). During your flash sale, consider changing your settings so that payments are captured manually, instead of automatically. If you capture payments manually, you'll avoid credit card fees if you oversell or cancel an order, and you can review and verify that the order is legitimate before the payment is completed and the fulfillment process begins. 4. Advertise in Advance to Secure Sales The sooner you promote your flash sale, the more interest you'll retain and the better chance you'll have of selling out quickly. Most shoppers do research before buying something online, so it's good to let them know about your flash sale well ahead of time. Promoting your sale early also builds momentum for it. You can use different social channels to generate buzz around your event. You can also grow an email marketing list, then craft newsletters with countdown messages leading up to your flash sale. These messages can help motivate people to buy now before the deal ends. Conclusion Flash sales on Shopify are even easier when you use Shopify apps that are designed specifically for time-sensitive deals. They allow you to customize your storefront and showcase your flash sale. In spite of the fact that flash sales may be effective marketing strategies, you risk changing your customers' behavior if you run too many flash sales too often, because customers may now choose to simply wait for a sale instead of purchasing from your store.
How to Add a Discount for First-Time Customers to Your Shopify Store

Conversion Rate Optimization

How to Add a Discount for First-Time Customers to Your Shopify Store
If you run a store on Shopify, the benefits of e-commerce customer loyalty programs cannot be understated. Just by offering a discount to new customers, you can incentivize their first purchase, and increase customer loyalty and acquisition. In addition to growing your customer base, you'll also see greater profits from repeat purchases and an uptick in Shopify store traffic. Why Shopify’s Default "New Customer" Segmentation Is Problematic Every Shopify merchant gets a predefined customer group called "New". This group filter contains all the customers who haven't bought anything from your shop yet. But it also includes customers who have visited your site before and even signed up for your newsletter. This group might be a little bit misleading for some merchants. They think that this group contains all new customers who register for the first time. There are, however, some customers who have already registered for mailers or left your store during checkout. Therefore, the group consists of customers who have never placed an order. How to Create a New Customer Segment for First-Time Customers in Shopify For a new customer marketing campaign, you might want to target people that have never registered any personal data into your store before, essentially people who are legitimately "new customers". Follow these steps to filter customers into segments that isolate only new customers: In the admin menu, go to "Customers."Under the Customer segment dropdown, select "All Customers"In the field, apply the rule "Number_of_orders" followed by "is equal to" then "and" then "customer_add_date". Here you will be prompted to choose from a list of date ranges. Select "On or after date" Select the date. The key here is to choose a date that excludes any clients that submitted data to your website before your campaign begins. Hit "Apply filter"Name the new segment. We suggest "New Customers" or "First-time customers" How to Add a First-Time Customer Discount for the New Segment The process of creating the discount code itself is easy once you have created your new customer segment. In the admin menu, go to "Discounts."Click the "Create discount" button.Choose "Discount code."Add or generate the discount code.Select the type of discount and other rules. Under the "Customer eligibility" area, make sure you pick "Specific customer segments" and your predefined segment. Select "Limit to one use per customer" under the "Usage limits" section if you want to limit the use of the discount code to one-time-only per new customer. Whenever offering any type of discount to customers, be aware of coupon fraud and abuse and how to protect your business from it. Conclusion Making use of Shopify apps can help with mapping the e-commerce customer journey and simplify the checkout and fulfillment process. To maximize the impact of first-time shopper offers, make sure that the customer's order is shipped promptly after the purchase has been completed. A good first impression is key to attracting repeat customers and can lead to good customer reviews, which may attract new customers as well.
Upsell and Cross-Sell Best Practices for Shopify Stores in 2022

Conversion Rate Optimization

Upsell and Cross-Sell Best Practices for Shopify Stores in 2022
Cross-selling and upselling is probably the easiest win in increasing your Shopify store’s revenue. When done right, it can boost growth in multiples. They are two similar, but distinct tactics every Shopify store should be making use of to significantly increase sales and build a healthier business. One recent example is Shopify brand Laumière Gourmet Fruits, which managed to finish Q4 with a 10% gross revenue increase just by adding post-purchase thank-you pages with recommendations. Upselling and Cross-selling techniques are not new in ecommerce. Both practices prove to drive additional sales and revenue in a cost-effective manner. They run on the concept that personalization sells, as seen in Laumière Gourmet Fruits. So, if you own a Shopify store, upsells and cross-sells must be part of your 2022-23 ecommerce strategy. The question is, how do you adapt these strategies effectively for your business? Here’s everything you need to know to make your customers go: What Is Upselling? Upselling is the sales technique of suggesting more value (premium version, larger quantity, etc.) to get customers to increase their planned purchase value. It usually means offering a more expensive version of a product in which they have shown purchasing interest. What Is Cross-Selling Cross-selling is a sales technique that involves offering your customers products related to a product they have already expressed interest in, whether in the current buying session or based on their purchase history. So Upsell = Same product, higher price tier; Cross-sell = Different yet related product. For now, let’s put aside the question of how to implement upselling and cross-selling along your customer’s journey (don’t worry, we’ll get to it later). Instead, let’s focus on tactics to implement each and what type of products they are best suited for. NOTE: Cross-selling and upselling may occur before or after checkout, depending on your product type and customer journey. What Are the Benefits of Upselling and Cross-Selling? Upselling and Cross-Selling increase the total amount a customer ends up spending per order (also referred to as Average Order Value, or AOV) and over the course of their relationship with your brand or store (also referred to as Life Time Value, or LTV). Simply put, if you suggest additional/ancillary items in a contextually relevant way, they are more likely to buy more than they originally intended to. In the case of subscription products, the ability to convert the customer to a higher value recurring order has an even greater impact on sales, which is why upselling/cross-selling subscription products needs to be addressed as early as possible in the customer journey. Upselling Techniques and Examples There are four main ways you can use to upsell products on your Shopify store. You should consider the way that best suits your product and business model. 1. Product upgrades The most common upsell format is that which directs a customer to a higher value variant of the product they are interested in. This especially works with tech items where you can suggest the customer gets a newer or more advanced version of what they are shopping for. 2. Customization Upselling also works through product customization. With this tactic, you can offer to personalize what they want to buy. It could range from engraving names to changing colors, specifications, etc. Gift items like mugs, clothing, and to an extent, electronics are much easier to try this with. See, for example, swag brand Rey to Z's offer to add custom embroidery: 3. Offer a subscription The subscription technique works best with products requiring repeat purchases, like toiletries, food or other CPGs. Here, customers can buy the product cheaper if they sign up to receive it periodically. Like this example from premium tahini brand, SoCo: Notice how the subscription option includes a 15% discount. So, if you subscribe, you can buy the jar for 15% less instead and receive a new bunch every 30/60/90 days at the same price. It is an excellent way to increase customer lifetime value and loyalty. 4. Quantity discounts One of the most common forms of upselling is quantity discounts. Here, you offer a reduced price per item if the buyer takes a larger quantity. See, for example, a neat implementation of this tactic by Knickey: On the product detail page (PDP), they clearly call out the benefit of ordering items in multiples. You can get one set of underwear for $17, but if the buyer chooses to get 3, they can get it for only $48 (6% discount), 5 for $80, etc. Quantity discounts work best for much smaller, regularly used items like toiletries, supplements, makeup, or lower-priced items which a buyer may need in quantities (like the example from Knickey shown above). It is easier to communicate the value customers derive from the purchase with these. Alternatively, you can also use visual cues to direct your customers to higher value quantity breaks without offering any discounts. For example - see below how Fohm is directing the clients towards the 2 Bathroom Kit by marking it as the most popular. How to Cross-Sell to Customers You can use cross-selling in multiple ways as well, which include: 1. Complementary products The most common way is by suggesting complementary products to whatever the buyer is adding to their cart. Complementary products only work when the items you suggest are relevant to the customer's purchase. For example, offering a memory card to an iPhone buyer may not be the best idea. Take a look, for example, at Toki Mats. This toddler accessories brand offers padded play mats for babies. Once customers add a play mat to the cart, they come across an offer to add a cover to that mat, which they are likely to need. It even comes with a discount! Other popular ways cross-sell through offering complementary products includes: “Shop the look” - Especially relevant to fashion brands that can offer the customer to not only buy a single item but rather a whole set, assuming that they may be shopping for a new look rather than just a single item.“Recommended for you” / “You may also like” - A section within the homepage, collection page, or product detail page which offers additional related products. 2. Bundles Many successful eCommerce businesses also use bundles to cross-sell to customers. A bundle groups together items that are frequently bought together and usually offers a small discount on the price one would pay had they purchased the items individually. You suggest other relevant items the buyer can take for a lower price per item. See this example from Vive Cosmetics, which offer their visitors a dedicated collection in which they can browse bundles comprised of commonly purchased items with a small discount to make the offer more enticing: As with complementary products, bundles must include relevant items. Otherwise, the customer may not see any value from the option. How to Know When to Upsell and When to Cross-sell While upselling and cross-selling are both great for your revenue, knowing which one to use and when is essential. As a rule of thumb, before you set up any of the two, consider the nature of your product. Typically products that are being purchased as a part of a bigger customer need will benefit from cross-selling. For example, shopping for a look (e.g, fashion products) or an occasion (e.g. going out camping, getting ready for a new baby, or moving to a new house). These opportunities will usually include several items which are frequently bought together and can be offered as a cross-sell. On the other hand, products that can fulfill the customer’s need on their own may benefit you more with an upsell. They may choose to indulge and go for more features, buy more of the same item or decide to use the product regularly and therefore opt for a subscription. How to Automate Upsells and Cross-Sells First, you need to consider where you’d like to apply these upselling and cross-selling techniques. There are multiple points along the customer’s journey in which you can introduce those. For example, you can: Create a dedicated page/collection for bundlesFloat an upsell or cross-sell offer only once a product has been added to the cartUse Shopify’s “Post Purchase” feature, which allows your store to offer the buyer an additional item or an upgrade right after they filled in all of their details but just before the thank you/order confirmation pageUse Shopify’s “Thank you page” to offer an item to your client right after they make their purchaseLeverage email/text marketing tools such as Klaviyo or Attentive to reach out to your past clients at the right time when they are most likely to have used your product and may feel it’s the time to make another purchase or buy a complementary item to what they already bought. Some cross-selling and upselling capabilities come built-in within some of Shopify’s most popular themes. These make the setup pretty easy without needing to apply dedicated development resources, although it does require regular maintenance, setting up the bundles/upsells, coming up with the product combos, etc. While these built-in capabilities will be a good start for any new store, as you grow, your needs may change, and you’ll want to offer a more sophisticated (and effective) upselling and cross-selling flow. Automation solutions like ReConvert come in handy here as it offers a range of implementation capabilities to get your upsell and cross-selling set up with many ways to implement it along the customer’s journey. Now Your Turn If you read this far, you’re most likely researching or trying cross/upsell strategies. And rightfully so. They go a long way in driving sales and boosting customer loyalty. The key is to determine the most suitable strategy for your specific products and audience. Got any feedback? I would love to hear your takeaways and learn about your strategies. Please contact me at [email protected], and let’s pick up the conversation from there.
How to Thank a Client for Their Business

Conversion Rate Optimization

How to Thank a Client for Their Business
Learning how to thank a client for their business at the right time is one of the most important things you can do to ensure the success of your company. Today’s customers have a wide range of competitors to choose from when deciding who to do business with. Building a relationship with your clients through human, humble interactions is an excellent way to develop loyalty. When you thank a client for their business, you demonstrate an appreciation for their support of your company. After all, your customers don’t have to choose you. The question is, how do you thank your clients correctly, without going too far? When to Thank Your Client for Their Business Thanking your client for their purchase is a valuable part of any strategy for brand loyalty. There are a few important moments when you can express your gratitude, throughout the stages of the customer buying process. If you’re running an online business where customers can book services or manage transactions online, as soon as they place an order, you can send them to a “thank you” page. This simultaneously shows your gratitude and lets your customers know they’ve been successful in submitting the transaction request. It’s also worth sending a “thank you” email, where you can provide details about what your customers have purchased, and even offer suggestions on what they might want to buy next. If your customer is purchasing a service from you directly, you can thank them along with the invoice for your agreed work. How to Thank a Client for their Business on Different Channels Aside from issuing a thank you on your website when a customer makes a purchase or books an appointment with your company, you can also share your gratitude across various channels. For instance, you can thank them via: Text message This is usually a good idea if you communicate with your clients via SMS regularly, and they give you their phone number as part of a transaction process. Social media When a transaction takes place on a social media messenger, it’s fine to send a thank-you there. You can also say thanks to customers who leave great reviews, and share them on your social channel news feeds as a form of social proof. Email Email is the most common location to share your gratitude. Avoid sending endless messages on email, however—just one should be enough. You don’t need to say thanks on every channel or share details of every purchase in your newsletters. Know when to draw the line with expressing your gratitude. A customer journey analysis will give you an insight into the best place to communicate with clients. What Can You Offer a Client Before and After Purchases? If you want to boost your chances of getting more transactions and conversions with your customer relationships, you can improve your chances of retaining customers both before and after a purchase. Offering a discount or free shipping before a purchase is a great way to push your customer off the fence and convince them to take action. On the thank-you page after a purchase, you can improve customer retention by offering a discount on their next purchase or allowing them to add something to their order with no extra shipping charge. You could even offer them a discount on a product bundle. Struggling to identify your customer retention rate? Read our guide to measuring customer retention.
Newsletter Email Marketing for Beginners

Conversion Rate Optimization

Newsletter Email Marketing for Beginners
Investing in newsletter email marketing can be an excellent way for beginners in the branding and marketing world to build a relationship with their target audience. Newsletters are an opportunity to keep your brand top-of-mind with your customers, encourage repeat purchases, and even build trust among your community. Often used as part of a comprehensive email marketing strategy, newsletters can boost audience engagement, and even transform customers into advocates. However, you need to know how to use these tools correctly. What Is the Purpose of Newsletter Email Marketing? An email newsletter isn’t exactly the same as a comprehensive email marketing strategy. Newsletters are designed to share regular news, updates, and information with your target audience. Generally, they’re structured emails that give your audience more insights about your brand and business, rather than focusing on selling products. Pros Newsletters are excellent for telling stories that build customer relationshipsThey keep you top of mind with your audience, so customers don’t forget youNewsletter analytics can give you an insight into the engagement levels of your audienceThey can help you generate interest in upcoming events and launchesThey help you earn the trust of customers by showing a level of transparency Cons Not every customer will want to read a newsletterGood newsletters can take time and effort to put togetherThey require you to collect subscribers through landing pages and sign up forms While email newsletters are a unique customer retention method for many brands and an excellent way to build loyalty, they also won’t necessarily increase your sales. What’s the Difference Between Email Marketing and Newsletters? As mentioned above, email newsletters are generally just one part of a full email marketing strategy. Email newsletters are focused on informative and educational content. They might share information about your latest blog posts or give news on upcoming changes and events in the company. The purpose of newsletters is to inform readers, not push products. An email marketing campaign, on the other hand, takes multiple approaches to nurture, inform, and convert followers. With an email marketing campaign, you might send newsletters to keep your brand top of mind, but you can also send out promotions to improve click-to-open rate and conversions. An email marketing campaign can also include retention emails specifically designed to engage customers, welcome emails, and sale emails. How to Create a Newsletter for Email Marketing The key to success with an email newsletter is delivering the content your audience is most interested in. This is why it’s important to carefully assess your target audience before you start building your newsletter. Ask yourself who your target audience is, what the goals of your newsletter are (to increase web traffic or retention), and what kind of content you can send. Once you have a clear view of the purpose of your newsletter, follow these steps: Choose an email newsletter tool to automate sending regular newslettersChoose a template and implement your content (such as blog posts, news reports, and even videos or podcast links)Add branding elements like your logo, company colors, and links to your social media profilesSet up your newsletter email lists—this will include all the contact emails you’ve collected from customers and subscribers on your landing pagesSegment your list according to the kind of content you know customers will want to receiveExperiment with subject lines to improve your chances of getting the best open rates and conversions. Make sure your email works on different browsers and ESP environmentsSend your emails according to a set schedule (such as once per week) Remember, it’s important to analyze your audience’s response to your email newsletter by examining opening rates, click-through rates, and other user metrics, so you can optimize your content over time.