Bringing People Together With Renegade Cigars
Published January 17, 2022.
For the team at Renegade Cigars, one of their big aims is to bring people together thanks to their products. Brandon Hayes founded the company back in 2010, and it’s gone from strength to strength since this time. Let’s take a look at what Brandon had to say about launching his online store and how anyone can find success online this year.
What Does Renegade Cigars Offer?
Renegade Cigars sells premium cigars which are crafted by hand for their customers. Brandon and his team are passionate about the product and the process of creating each cigar. As a business owner, Brandon knows that cigars can bring people together more than any other industry he can think of. In the past, Brandon used to enjoy a cigar at the end of the working day and thought this would always be a fun retirement job. He’s accomplished so much more since this time after taking over the business, which only had a small number of customers to start with. After growing the customer base on a local level, he started to see how successful the business really could be.
Top Tips for Starting a Shopify Store
Brandon suggests that when you begin a company, you need to ask yourself what you are trying to solve or accomplish with your products or services. When you identify your north star, you’ll find that’s your guiding light through every challenge that comes your way. So many business owners get caught up trying to re-create something that already exists, but you need to focus on offering something unique. While Brandon knows there were things he could have done differently in the past, he believes the team has done a good job in learning from their challenges. They don’t let their mistakes distract them from their main goals, so they can keep pushing forward to greater things.
The Challenges of Marketing Cigars
One of the biggest challenges for the cigar industry is that these products are considered a restricted item by most advertising challenges. You have to rely more on word-of-mouth advertising than traditional marketing methods, making it a bigger challenge to market your business. For that reason, you need to focus on building a site that suits the needs of the customer. While you might have a certain idea in mind for what your site should offer, the customer’s expectations always need to come first. Just because a site looks pretty or uses cutting-edge technology doesn’t mean it will offer the best customer experience. When launching a website, Brandon recommends optimizing your site for SEO and making it more user-friendly. You’ll find that this is something that you can apply in any industry and is one of the best ways to attract a wider audience to your Shopify store.
For more information about Renegade Cigars, check out their website today. Thank you to Brandon for speaking to us today and sharing his top tips to help you find success online as we enter the new year.