e-Commerce Analytics Blog
All the expert insights and recommendations you need to help you make data-driven decisions that accelerate growth.
ROI vs. ROAS: Differences and Which You Should Use
Many people make the mistake of assuming that they should use either ROI or ROAS to calculate the viability of their business. The bottom line is that together these e-commerce me
Google analyticsDon't Miss Out: Set Up a Google Analytics 4 (GA4) Property for Your Shopify Store Before Universal Analytics SunsetsAs a Shopify store owner, understanding your customers and their behavior on your website is crucial for optimizing user experience and driving sales. Google Analytics 4 (GA4) is the newest version o