Maximize Revenue By Organizing Your Shopify Products
The organization of your Shopify products impacts how customers interact with your store. Discover how to optimally organize your store and increase revenue.
Published August 26, 2022.
There's no denying that the way your Shopify products are organized has a major impact on how your customers browse, shop, and interact with your store. By strategically optimizing your store, you can create a positive consumer buying process for your customer and thereby increase your revenue.
Below are suggested ways to optimally organize your products on your Shopify store.
Use Shopify's Organizational Capability
Shopify offers many built-in methods to organize your products:
- Collections: You can group products together in a collection based on common attributes such as color or size. For example, you might group all of your black shirts together under one collection.
- Tags: Similar to keywords, tags are words that help customers find what they're looking for. A tag could be "tee shirt", "t-shirt", or even "red".
- Custom Fields: This feature lets you add custom information about each individual item like price or size.
- Theme Customization: This gives you full control over how your site looks and functions.
Understand Simple vs. Nested Collections
Simple collections are great for small businesses that sell a selected number of items because they enable shoppers to find what they want easily. For instance, if you specialize in women's clothing, you might organize your collections on one level under "tops", "bottoms", etc. Include all shirts, pants, vests, dresses, skirts, etc. that fit.
Nested collections are ideal for large e-commerce sites with many products. Continuing with a clothing store, you may decide to expand into men's and children's clothing. Therefore, the first levels of your collections can simply be "Women's Clothing", "Men's Clothing", and "Children's Clothing". You can then nest the second levels in the collections and organize them according to the type of clothing such as "shirts", "pants", "shoes", etc.
In both cases, you can add descriptions and photos to your collections so shoppers know exactly what they're getting.
Develop and Implement Your Product Sorting Strategy
Plan ahead before organizing your products. Review every item and consider whether a simple or nested collection will be best.
Research your competitors' strategies. Part of their success presumably lies in how they structure their products for the audience.
A big part of your strategy will depend on your specific store and products. Therefore, utilize the available data to develop your strategy. This includes using inventory analysis and identifying faulty sales funnels. Making intelligent business decisions based on data will improve your bottom line.
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