 # Use This Simple Equation to Calculate Bounce Rate Quickly

###### Bounce rate is the percentage of users that leave a website after visiting only a single page. As a website owner, you should know how to calculate it.
By

Rob Elgar

on August 22, 2022.
Reviewed by

Michelle Meyer

Every website has a bounce rate, but a high bounce rate (>50%) could negatively effect your rankings and indicate a problem. A range of 26%-40% is considered a good bounce rate and should be strived for.

﻿Reasons for a low bounce rate include page speed, navigation, readability, presentation, relevancy, and value.

## How to Calculate Your Website’s Bounce Rate

The figures for bounce rates can be found on Shopify and can be calculated by taking the total single-page sessions and dividing it by the total number of site sessions. Multiply the value with 100 to convert it to a percentage.

Bounce rate = (Single-page sessions / Total website sessions) X 100

For example, if your website has a total of 11,520 monthly sessions and 3,200 single-page sessions, your bounce rate could be calculated as follows:

Bounce rate = (3,200 / 11,520) X 100

Bounce rate = 27%

This is a perfect bounce rate and in this case, you should strive to maintain it.

## How to Calculate Bounce Rate for Individual Webpages

Similarly, the bounce rate of an individual page can be calculated. However, the total numbers of individual page visitors and single-page visitors from the specific page are used.

For example, to calculate the bounce rate of a page that receives 500 visitors with 300 leaving without progressing to a new page:

Page bounce rate = (Single-page sessions / Total page-sessions) X 100

Page bounce rate = (300 / 500) X 100

Page bounce rate = 60%

## Conclusion

Understanding how bounce rate is calculated will give you a deeper understanding of your Shopify KPI reports.

This will in turn help to boost rankings, traffic, and ultimately sales.

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