When Does a Default Google Analytics Session Expire?
When does a default Google Analytics session expire? Learn the answer to this and other questions in this post.
Brody Hallon May 25, 2022.
Default Google Analytics sessions expire unless a session is explicitly extended. Depending on the data you’d like to capture, this can be problematic for online businesses that rely on session data for analyzing customer behavior.
To help you better understand Google Analytics sessions, we quickly break down everything you need to know here.
How Are Google Analytics Sessions Calculated?
A Google Analytics session is calculated by the number of unique interactions a user has with your website in a given period. This includes page views, unique visitors, checkout behavior analytics, and other engagement metrics. If a user visits your site multiple times in a short amount of time, it will only count as one session. Sessions are important for tracking how users interact with your website and understanding your audience's behavior.
How Long Does a Default Session Last in Google Analytics?
A default session in Google Analytics lasts about 30 minutes. If someone doesn't take any action on your website within that time frame, their session automatically expires.
This timeout duration is adjustable, so you can change it to fit your needs. Just keep in mind that if you set the timeout too low, people might not have enough time to complete their tasks on your website. Conversely, if you set the timeout too high, sessions may collect unnecessary data and skew the Google Analytics outputs you may rely on to optimize your website and customer experience.
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