Understanding Sessions in Google Analytics

In this article, we'll discuss the meaning of sessions in Google Analytics. We'll also show you how to find sessions in GA so you can start tracking them today.
By 

Kelli Harris

 on May 25, 2022. 
Reviewed by 

Romi Hector

Google Analytics is a powerful tool that allows you to measure, analyze, and improve your website. To get the most out of it, you need to understand how it works. We explain the basics of sessions in Google Analytics.

What Is a Session in Google Analytics?

Google Analytics defines sessions as “a group of user interactions with your website that take place within a given time frame.”

They represent a single visit from a unique visitor to your site. Sessions are one of the most significant metrics for analyzing customer behavior because it allows you to see how long each visitor stays on your site before leaving or how much time they spend on specific pages.

Analyzing sessions is useful because it allows us to track traffic, and by looking at how people use our sites, we can learn things like who visits certain pages, where users come from, and what types of content they click on. We can even find out how many times someone has visited a page.

In addition to tracking user behavior, sessions help us improve user experience and marketing strategies. For example, if we notice that a visitor spends a lot of time on a particular page but doesn't make any purchases, we can optimize the page to improve conversion.

Insights that we gain from analyzing sessions can also help us to create custom audiences based on specific events.

How to Find Sessions in Google Analytics

To see how many sessions your site received in the last 30 days, follow these steps:

  1. Go to the "Audience" tab in the left-hand column of Google Analytics. Click on "Overview," then "Sessions."
  2. The default for data is set to the last seven days, so you’ll need to change the time frame in the top right corner to the last 30 days.
  3. You'll see the total number of sessions in the last 30 days below the graph.

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