Shopify Analytics vs. Google Analytics: Which Should You Use?

Understand the difference between Google Analytics and Shopify analytics for optimized online metrics analysis.

Ashley Stander

 on May 25, 2022. 
Reviewed by 

Romi Hector

You’ve opened a Shopify store selling various collections of sneaker brands, and your sales are starting to get traction. You’ve heard that tracking your metrics through analytics is the best way to get into your customer's mind. But which analytics should you use? Shopify and Google Analytics are similar but not the same, so you need to understand the differences to find the best match for your business.

What’s the Difference between Shopify Analytics and Google Analytics?

While both analytics offer valuable tools for any business, Shopify analytics are missing several key features. This can give you a skewed and incomplete analysis of the customer journey. For example, Shopify analytics won’t give you important metrics like your customer lifetime value (LTV). You'll also only be able to follow checkout behavior in Google Analytics.

So, what’s the solution? Use both. All you need to do is add Google Analytics to Shopify. It isn’t even that difficult to do. Simply follow this step-by-step guide:

Step 1: Open up a Google account (if you don’t already have one). You’ll also need a Gmail account. You should already have an account for your Shopify store.

Step 2: Go to your Shopify analytics and enter your account name and your store’s name. Then, copy and paste your URL into the online form.

Step 3: Choose your industry from the dropdown menu and click on "Get Tracking ID." You’ll need to accept Google’s terms and conditions to get your code. Copy it to paste in a minute.

Step 4: Open Shopify and choose "Online Store," followed by "Preferences." Now you can paste the code into the Google Analytics box. And save. Remember that it can take up to 24 hours to activate.

Should You Use Shopify Analytics or Google Analytics?

Let’s say you have opened a Shopify store and would prefer only to use one metrics analyzer. Which one would be better? In short, Google Analytics will give you a complete view.

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