How to Share Custom Google Analytics Reports to Your Colleagues

Creating custom reports with Google Analytics is a great way to isolate data. Read this post to learn how to share these custom reports with your colleagues.
By 

Rob Elgar

 on July 31, 2022. 
Reviewed by 

Joel Taylor

Google Analytics custom reports allow you to select specific dimensions, user metrics, and filters when creating an analysis report. This allows you to create a simplified view, showing only the data you wish to view.

Can You Grant Report Access to Others?

Google custom reports are set to private by default, and can only be viewed by the user who created them. There are numerous ways to share your custom report with your colleagues, some of which include:

  • Creating a shareable template link
  • Downloadable spreadsheets
  • PDFs
  • Email

That being said, shareable template links are the only way others can interact with the report on the Google Analytics platform.

Steps to Sharing Custom Google Analytics Reports

The best way to share custom reports for e-commerce in Google Analytics is through a shareable template link that will allow others to insert a custom template that you've created.

This is how you can create a shareable template link:

  1. Navigate to "Customization" and click on "Custom Reports" in Google Analytics.
  2. Click on the "Actions button" located next to the Custom Report you wish to share.
  3. Select "Share" and then "Share template link" in the pop-up.
  4. Copy the URL and share it with your colleagues through email, social media, or other favored platforms.

Sharing a custom report template will provide others with the layout you have created, but not the data. To ensure your colleagues can view the data, they will need direct access to the relevant Google Analytics view.

To share access to your Google Analytics account, navigate to:

  1. Admin > Account User Management (can also be done at Property)
  2. Click the blue "+" to add a user to your account/ property
  3. Enter your colleague's email and the level of access you want to grant them.

Need help using Google Analytics with Shopify? Take a look at our guide to adding GA4 to Shopify.

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