Answers About Marketing and Data Analytics for e-Commerce Merchants - Blyp
Our e-commerce experts answer Shopify store owners' questions about inventory management, marketing, Google Analytics, and conversion rate optimization.
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UA vs. GA4: Main Differences
While Shopify analytics vs Google Analytics currently don't always correspond, Google's change to replace Universal Analytics (UA) with Google Analytics 4 (GA4) as its default web analytics tool on July 1, 2023, will include various upgrades and adjustments that could benefit Shopify sellers. Consolidated Interface GA4's goal is to consolidate your web and app analytics into a single platform to manage and analyze all relevant data more easily. Therefore, you can monitor and evaluate your customers' journey across all of their devices by aggregating data from their interactions with your website as well as Android and iOS applications under one roof. Data Streams One technique to consolidate various data sources is by using "data streams". Each piece of property might have several data streams added to it via the internet and other apps. In GA4, "Views" will no longer be accessible. Instead, filters can be activated or deactivated as well as be tested before being applied to a property or sub-properties. Hits Become Events To provide a holistic perspective of the consumer experience across all channels, GA4 adapted the UA method of several types of hits plus custom dimensions and metrics, such as landing page metrics, to the event-based, parameter-driven model more known to users of Firebase's app analytics tools. Passing a pageview from UA as an event in GA4 is still possible. Parameters replace custom metrics and dimensions to allow for event personalization. By conforming to app-specific workflows, businesses may gain a more holistic understanding of their customers' experiences across several devices and platforms. More Report Customization "Explorations" will make it easier to generate custom ad hoc reports in GA4. Its user interface resembles Data Studio and contains various templates to utilize as guides, from "free form" to complex templates for path and funnel research, acquisition and conversion, and e-commerce report creation. The templates are organized by techniques, use cases, and industries. Goals Become Conversions In UA, conversions are either e-commerce transactions or goals. However, in GA4, any event that contributes to your business goals is labeled as a conversion. UA vs. GA4: Which Is Better for Shopify Sellers? As a result of GA4, a holistic view of the user journey is created, and more reporting options will be available to Shopify sellers. Once GA4 has been set up on Shopify, its new features are not only helpful for merchants who want to improve their marketing efforts but also for those who want to understand their customers better.
Asked 19 days ago
GA Landing Pages vs. Start Pages: Here's the Difference
According to Google Analytics, a landing page and start page are not the same: A landing page is the first page a user lands on when they first enter a website. A start page is the page users begin each session on and helps users explore a site by linking to appropriate pages. Two Main Differences Between a GA Landing Page & Start Page 1. Start Page Is a Navigation Page A start page primarily acts as a place from which users can navigate your site. A start page will include links to relevant pages, categories, and, in most cases, a navigation/search box. The purpose of a start page is to direct your users around your website, therefore this is most likely the page that repeat users return to and that each new session begins on. 2. Landing Page Can Be Any Page The landing page is the first page a user lands on when they enter a website. The landing page can be different each time because it depends on how the user found your website. For example, the user inserted a specific query into a search engine and landed on one of your pages because it was one of the search results, or the user followed a link to one of your pages from another website. Therefore, a landing page could be a home page blog post, about us page, contact page, or the start of a sales funnel. Using a Landing Page as a Start Page If a user first enters your site through your intended start page (usually a home page), Google Analytics will track your start page and landing page as the same. Using your home page as both your start page and landing page will reduce the number of steps in your marketing funnels. Conclusion It's important to understand that Google Analytics sees a landing page and a start page as two different items and therefore tracks them separately. Understanding the difference will help you to analyze and interpret the user metrics Google Analytics reports on, thereby adapting your business strategy effectively based on the data provided.
Asked a month ago
Master Behavior Flow Analysis in Google Analytics
Behavior flow analysis is a useful tool in Google Analytics that gives you insights into the journey your site visitors take from one page to the next, or from one event to another. It also provides data regarding the pages they visit, how long they stay on any particular page, bounce rates, and more. Among other things, you can find out what content is most engaging, which landing pages are most popular, and where your users are dropping off. This report provides user metrics in Google Analytics that can help you better understand your audience and improve conversions. Read on to learn more about mastering this type of analysis. How to Read Behavior Flow in Google Analytics To access the Behavior Flow Reports, follow these steps: Sign in to Google Analytics Navigate to your view Open the "Reporting" tabNavigate to "Behavior" and select "Behavior Flow" If you're new to using behavior flow monitoring, it may be difficult to understand, but once you get the hang of it, it will help you identify where your website is underperforming. Here is a brief guide to reading the chart: The green boxes show which pages were opened by the user.The gray lines that connect the boxes show how users move from one page to the next.People who left the site at some point are represented by the red lines that move away from the green pages.Each page is divided into columns that indicate where the user is in the journey. The user's starting point is on the left, and as they move through the process, they move to the right. Understanding all of these features will help you map the customer journey. Interpreting Behavior Flow Insights The Behaviour Flow chart displays click paths that track user behavior. Here's what you can learn from each one: The Starting Page The first page a user sees when visiting a website. This could be a home page or a specific landing page. Marketers may utilize the entrance point to identify how and why consumers visit a site. The First Interaction This is the first page users visit following the Starting Page. This initial engagement should be strongly related to the aims of the company, eg., visitors should go to a blog, testimonials, or the case study website if the business's goal is to increase brand awareness. The Second Interaction If the first interaction does not lead to the desired outcome, the second and beyond should. Bounce Rates If you notice a large percentage of users abandon a specific page, it's a sign there's a problem caused by poor and irrelevant content, bad user experience, or missing CTAs. However, bounce rates are one of the simplest issues to fix.
Asked 2 months ago
How to Share Custom Google Analytics Reports to Your Colleagues
Google Analytics custom reports allow you to select specific dimensions, user metrics, and filters when creating an analysis report. This allows you to create a simplified view, showing only the data you wish to view. Can You Grant Report Access to Others? Google custom reports are set to private by default, and can only be viewed by the user who created them. There are numerous ways to share your custom report with your colleagues, some of which include: Creating a shareable template linkDownloadable spreadsheetsPDFsEmail That being said, shareable template links are the only way others can interact with the report on the Google Analytics platform. Steps to Sharing Custom Google Analytics Reports The best way to share custom reports for e-commerce in Google Analytics is through a shareable template link that will allow others to insert a custom template that you've created. This is how you can create a shareable template link: Navigate to "Customization" and click on "Custom Reports" in Google Analytics.Click on the "Actions button" located next to the Custom Report you wish to share.Select "Share" and then "Share template link" in the pop-up.Copy the URL and share it with your colleagues through email, social media, or other favored platforms. Sharing a custom report template will provide others with the layout you have created, but not the data. To ensure your colleagues can view the data, they will need direct access to the relevant Google Analytics view. To share access to your Google Analytics account, navigate to: Admin > Account User Management (can also be done at Property)Click the blue "+" to add a user to your account/ propertyEnter your colleague's email and the level of access you want to grant them. Need help using Google Analytics with Shopify? Take a look at our guide to adding GA4 to Shopify.
Asked 2 months ago
what does bounce rate mean in google analytics
Bounce rate is an important metric that will tell you how unengaging your site is. It tells you how many sessions started and ended on the same page. Each page has a bounce rate, and your website also has an overall bounce rate. What Is a Good, Bad, and Average Bounce Rate? An average bounce rate hovers around 41-55%. You can consider a bounce rate of 56-70% to be bad because it is on the high side. You should aim for an optimal bounce rate of 26-40%. Just remember that a high bounce rate is not necessarily always bad. It can mean one of three things: Your page quality is low and unengaging.The purpose of your page doesn't match your target market, which is why they're not engaging with your site. Visitors came to your website, immediately saw what they were looking for, and bounced out. How Should You Interpret Bounce Rates on Google Analytics? It is important to interpret your bounce rate and not assume that a high rate is a bad reflection of your website. It all depends on what you use your website for. Customers may be bouncing because they went to your page to get your address or telephone number. They may just want to quickly check exactly what you do, the services you offer, or the type of products you sell. On the other hand, if your bounce rate is high and the main goal of your website is to get customers to subscribe to your newsletter, you'll have to make sure your call to action is clear and enticing enough to get your users to subscribe. Every site is different and has different goals, so you'll need to understand your bounce rates before jumping to conclusions.
Asked 3 months ago
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