Why Performance Reporting Is an E-Commerce Priority

Learn the importance of performance reporting and how to create one in a few easy steps.

Kelli Harris
By Kelli Harris
Joel Taylor
Edited by Joel Taylor

Published July 31, 2022.

Performance reporting is the process of collecting information about how well a company is doing. This document includes data from specific work and analyzes it to see where improvements can be made. You might use performance reporting to measure the progress and success of a project or product, track trends and even track the progress of a single employee.

Purpose of Performance Reports

Performance reporting helps businesses understand how they are performing across different areas. If you want to compare yourself against your peers, performance reporting serves as an important benchmarking tool. You can even find out what your strengths and weaknesses are, giving you the chance to work on improving those areas.

This essential business analytics tool allows you to analyze specific performance indicators like customer retention rate, profit margins, and revenue growth, helping you and your team devise and optimize effective strategies and adjust goals.

How Performance Reports Are Used

Performance reporting can vary from company to company. But, generally, the process will follow these steps:

  1. Define your target audience A performance report must contain the information that your target audience is looking for. Knowing who will be reading it, what their role is in the organization, and what their expectations are is crucial. 
  2. Identify goals and objectives As soon as you have a clear understanding of your target audience, you need to decide what you want to accomplish. Identify your company's goals and objectives and your organization's mission.
  3. Create an executive summary You should begin your performance report by writing an executive summary that summarizes your company's performance across all operations.
  4. Assess your performance When you have written your summary, it is time to assess your business. You will be able to evaluate all of the major KPIs and metrics that are essential for measuring the results of each part of your business in this section.
  5. Include charts and tables Including charts, tables, and other elements help to summarize and explain data, making it an important feature to include in performance reports.